The Adman in the Parlor

The Adman in the Parlor

Author: Ellen Gruber Garvey

Publisher: Oxford University Press, USA

Published: 1996

Total Pages: 241

ISBN-13: 0195108221

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Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.


The Adman’s Dilemma

The Adman’s Dilemma

Author: Paul Rutherford

Publisher: University of Toronto Press

Published: 2018-10-11

Total Pages: 467

ISBN-13: 1487519036

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The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.


The Model Man

The Model Man

Author: Hans Krabbendam

Publisher: BRILL

Published: 2022-06-08

Total Pages: 288

ISBN-13: 9004485600

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Edward William Bok was the most famous Dutch-American in early twentieth-century America thanks to his thirty-year editorship of the Ladies’ Home Journal, the most prestigious women’s magazine of the day. This first complete coverage of Edward Bok’s life places him against his ethnic background and portrays him as the spokesman for and the molder of the American middle class between 1890 and 1930. He acted as a mediator between a Victorian and a modern society, reconciling consumerism with idealism. As a Dutch immigrant he became a model for successful adaptation to a new country and modern times. He used his national reputation to restore America’s internationalism in the 1920s. His life story is relevant to those interested in the history of immigration, journalism, the rise of big business, the women’s movement, and the Progressive Movement.


Dying to be Beautiful

Dying to be Beautiful

Author: Gwen Kay

Publisher: Ohio State University Press

Published: 2005

Total Pages: 204

ISBN-13: 0814209904

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Tells the story of how cosmetics came to be regulated in early 20th century America. Examines the cosmetics industry in light of the 1938 Food, Drug, and Cosmetics Act.


Home on the Rails

Home on the Rails

Author: Amy G. Richter

Publisher: Univ of North Carolina Press

Published: 2006-03-13

Total Pages: 292

ISBN-13: 080787647X

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Recognizing the railroad's importance as both symbol and experience in Victorian America, Amy G. Richter follows women travelers onto trains and considers the consequences of their presence there. For a time, Richter argues, nineteenth-century Americans imagined the public realm as a chaotic and dangerous place full of potential, where various groups came together, collided, and influenced one another, for better or worse. The example of the American railroad reveals how, by the beginning of the twentieth century, this image was replaced by one of a domesticated public realm--a public space in which both women and men increasingly strove to make themselves "at home." Through efforts that ranged from the homey touches of railroad car decor to advertising images celebrating female travelers and legal cases sanctioning gender-segregated spaces, travelers and railroad companies transformed the railroad from a place of risk and almost unlimited social mixing into one in which white men and women alleviated the stress of unpleasant social contact. Making themselves "at home" aboard the trains, white men and women domesticated the railroad for themselves and paved the way for a racially segregated and class-stratified public space that freed women from the home yet still preserved the railroad as a masculine domain.


Accessible America

Accessible America

Author: Bess Williamson

Publisher: NYU Press

Published: 2020-05-01

Total Pages: 290

ISBN-13: 1479802492

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A history of design that is often overlooked—until we need it Have you ever hit the big blue button to activate automatic doors? Have you ever used an ergonomic kitchen tool? Have you ever used curb cuts to roll a stroller across an intersection? If you have, then you’ve benefited from accessible design—design for people with physical, sensory, and cognitive disabilities. These ubiquitous touchstones of modern life were once anything but. Disability advocates fought tirelessly to ensure that the needs of people with disabilities became a standard part of public design thinking. That fight took many forms worldwide, but in the United States it became a civil rights issue; activists used design to make an argument about the place of people with disabilities in public life. In the aftermath of World War II, with injured veterans returning home and the polio epidemic reaching the Oval Office, the needs of people with disabilities came forcibly into the public eye as they never had before. The US became the first country to enact federal accessibility laws, beginning with the Architectural Barriers Act in 1968 and continuing through the landmark Americans with Disabilities Act in 1990, bringing about a wholesale rethinking of our built environment. This progression wasn’t straightforward or easy. Early legislation and design efforts were often haphazard or poorly implemented, with decidedly mixed results. Political resistance to accommodating the needs of people with disabilities was strong; so, too, was resistance among architectural and industrial designers, for whom accessible design wasn’t “real” design. Bess Williamson provides an extraordinary look at everyday design, marrying accessibility with aesthetic, to provide an insight into a world in which we are all active participants, but often passive onlookers. Richly detailed, with stories of politics and innovation, Williamson’s Accessible America takes us through this important history, showing how American ideas of individualism and rights came to shape the material world, often with unexpected consequences.


Laboring to Play

Laboring to Play

Author: Melanie Dawson

Publisher: University of Alabama Press

Published: 2013-09-05

Total Pages: 270

ISBN-13: 0817357645

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A compelling analysis of how "middling" Americans entertained themselves and how these entertainments changed over time. The changing styles of middle-class home entertainments, Melanie Dawson argues, point to evolving ideas of class identity in U.S. culture. Drawing from 19th- and early-20th-century fiction, guidebooks on leisure, newspaper columns, and a polemical examination of class structures, Laboring to Play interrogates the ways that leisure performances (such as parlor games, charades, home dramas, and tableaux vivants) encouraged participants to test out the boundaries that were beginning to define middle-class lifestyles. From 19th-century parlor games involving grotesque physical contortions to early-20th-century recitations of an idealized past, leisure employments mediated between domestic and public spheres, individuals and class-based affiliations, and ideals of egalitarian social life and visible hierarchies based on privilege. Negotiating these paradigms, home entertainments provided their participants with unique ways of performing displays of individual ambitions within a world of polite social interaction. Laboring to Play deals with subjects as wide ranging as social performances, social history (etiquette and gentility), literary history, representations of childhood, and the history of the book.


The American 1890s

The American 1890s

Author: Susan Harris Smith

Publisher: Duke University Press

Published: 2000-07-07

Total Pages: 487

ISBN-13: 0822380854

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America at the last fin de siècle was in a period of profound societal transition. Industrialization was well under way and with it a burgeoning sense of professionalism and a growing middle class that was becoming increasingly anxious about issues of race, gender, and class. The American 1890s: A Cultural Reader is a wide-ranging anthology of essays, criticism, and fiction first printed in periodicals during those last remarkable years of the nineteenth century, a decade commonly referred to as the “golden age” of periodical culture. To depict the many changes taking place in the United States at this time, Susan Harris Smith and Melanie Dawson have drawn from an eclectic range of periodicals: elite monthlies such as Scribner’s, Harper’s, and the Atlantic Monthly; political magazines such as the North American Review and Forum; magazines for general readers such as Cosmopolitan and McClures; and specialized publications including the Chatauquan, Outing, and Colored American Magazine. Authors represented in the collection include Andrew Carnegie, Edith Wharton, Theodore Roosevelt, Susan B. Anthony, Booker T. Washington, Stephen Crane, W. E. B. DuBois, Jacob Riis, and Frederick Jackson Turner. A general introduction to the period, a brief contextualizing essay for each selection, and a comprehensive bibliography of secondary sources are provided as well. In examining and debating the decade’s momentous political and social developments, the essays, editorials, and stories in this anthology reflect a constantly shifting culture at a time of internal turmoil, unprecedented political expansion, and a renaissance of modern ideas and new technologies. Bringing together a carefully chosen selection of primary sources, The American 1890s presents a remarkable variety of views—nostalgic, protective, imperialist, progressive, egalitarian, and democratic—held by American citizens a century ago.


Capitalism's Eye

Capitalism's Eye

Author: Kevin Hetherington

Publisher: Routledge

Published: 2011-02-11

Total Pages: 259

ISBN-13: 113595383X

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Capitalism's Eye is an extremely ambitious cultural history of how people experienced commodities in the era of industrial expansion. Writing against the dominant argument that the 'society of the spectacle' emerged fully formed in the mid-nineteenth century, Kevin Hetherington explains that the emergence of a culture of mass consumption dominated by visual experience was a much slower process, not truly ascendant until after the First World War. Looking at the department stores, home life, and the great exhibitions around the turn of the last century, Capitalism's Eye promises to transform how we understand both the cultural history of capitalism in America and Europe and the historical roots of the mediated spectacle that dominates our world today.


Blue Pencils & Hidden Hands

Blue Pencils & Hidden Hands

Author: Sharon M. Harris

Publisher: UPNE

Published: 2004

Total Pages: 326

ISBN-13: 9781555536138

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This collection of original critical essays explores how women periodical editors in the long 19th century redefined women's identities and roles, and influenced public opinion about such issues as abolition and woman suffrage.