Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.
The war is over. The largest corporations in the world are now committed to sustainability. But, behind the public relations gloss, corporate executives and managers are perplexed. The majority of them have a genuine desire to work in an ethical and sustainable manner. Yet, when they engage with their stakeholders for that purpose, they unexpectedly encounter a world of hardball politics full of hostile activists, self-interested elites and unpredictable attacks. Unfortunately, corporate management is too often unskilled in this rough-and-tumble world. While managers rely on facts and rational analysis, their self-appointed critics have mastered the arts of political discourse, issue framing and media manipulation. At the same time, as corporations extend their global reach, their third-world stakeholder communities are beset with a variety of poverty-maintaining and sustainability-thwarting conditions. In many parts of the world, communities suffer from entrenched divisions, exclusion from power, unpredictable violence and economic dependency. In order to both reduce reputational risk and to contribute to sustainable development, companies need the equivalent of roadmaps of the socio-political terrain in their stakeholder networks.This book moves on to next challenge of giving companies what they need now: namely, "how to" guides addressing the twin problems of firstly maintaining political legitimacy (talking the talk), and, secondly, promoting sustainable development (walking the walk). They need to learn how to both play stakeholder politics and collaborate with stakeholders towards sustainability goals. Most companies have already encountered or anticipated the barriers that this book addresses, and managers will recognize the dilemmas described.Stakeholder Politics is the first book to offer a method for classifying and dealing with these socio-political problems.The book presents a typology of stakeholder networks that will help managers and community leaders identify and improve the social capital patterns in their own networks. Once they know what patterns they have, they can move their networks towards those that foster sustainable community development. The author describes vivid cases in which managers and community stakeholders have already used the approach successfully. At the same time, managers get handy tools for predicting and avoiding community-level socio-political risk around stakeholder issues: most notably, the Stakeholder 360 which has been successfully used in Canada and Australia with large groups of managers learning about stakeholder engagement.The book has been written for an audience of both managers and academics. Those working in developing countries with difficult stakeholder issues will find it indispensable.
This book shows how the modern corporation must meet the expectations of diverse constiutents who contribute to its existence and success, the stakeholders: resource providers, customers, suppliers, alliance partners, and social and political actors. It argues that the corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders.
Even as actresses become increasingly marginalized by Hollywood, French cinema is witnessing an explosion of female talent—a Golden Age unlike anything the world has seen since the days of Stanwyck, Hepburn, Davis, and Garbo. In France, the joy of acting is alive and well. Scores of French actresses are doing the best work of their lives in movies tailored to their star images and unique personalities. Yet virtually no one this side of the Atlantic even knows about them. Viewers who feel shortchanged by Hollywood will be thrilled to discover The Beauty of the Real. This book showcases a range of contemporary French actresses to an audience that will know how to appreciate them—an American public hungry for the exact qualities that these women represent. To spend time with them, to admire their flashing intelligence and fearless willingness to depict life as it is lived, gives us what we're looking for in movies but so rarely find: insights into womanhood, meditations on the dark and light aspect's of life's journey, revelations and explorations that move viewers to reflect on their own lives. The stories they bring to the screen leave us feeling renewed and excited about movies again. Based on one-on-one interviews and the viewing of numerous films, Mick LaSalle has put together a fascinating profile of recent generations of French film stars and an overview of their best work. These women's insights and words illuminate his book, which will answer once and for all the two questions Americans most often have about women and the movies: Where did all the great actresses go? And how can I see their movies? Please visit blog.sfgate.com/mlasalle/2012/09/23/rendezvous-damerique/ to see a video discussing The Beauty of the Real at the Roxie Film Festival.
An exploration of corporate purpose - a company's expressed overriding reason for existing - and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance. It argues that the path to financial success lies in a customer-focused corporate purpose.
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
The Mission Corporation promotes a more enlightened form of 'contemporary capitalism'. It connects profit with purpose, aligns stakeholder values with their actions and provides a roadmap for change.
