The 100 Greatest Advertisements
The 100 Greatest Advertisements

Author: Julian Lewis Watkins

Publisher: Courier Corporation

Published: 1959-01-01

Total Pages: 266

ISBN-13: 0486205401

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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

The 100 Greatest Advertisements 1852-1958
The 100 Greatest Advertisements 1852-1958

Author: Julian Watkins

Publisher: Courier Corporation

Published: 2012-11-09

Total Pages: 266

ISBN-13: 0486144089

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The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

The 100 Greatest Advertisements 1852-1958
The 100 Greatest Advertisements 1852-1958

Author: Julian Watkins

Publisher: WWW.Snowballpublishing.com

Published: 2013-10-01

Total Pages: 252

ISBN-13: 9781607966340

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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

How to Write a Good Advertisement
How to Write a Good Advertisement

Author: Victor O. Schwab

Publisher: Ravenio Books

Published: 2015-10-28

Total Pages: 303

ISBN-13:

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In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

100 Visual Ideas, 1000 Great Ads
100 Visual Ideas, 1000 Great Ads

Author: Joe La Pompe

Publisher: Gestalten Verlag

Published: 2012

Total Pages: 224

ISBN-13: 9783899554625

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The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.

Ogilvy on Advertising
Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

Published: 2013-09-11

Total Pages: 613

ISBN-13: 0804170053

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

100 Years of Harley-Davidson Advertising
100 Years of Harley-Davidson Advertising

Author: Jack Supple

Publisher: Hachette Digital, Inc.

Published: 2002

Total Pages: 117

ISBN-13: 9780821228296

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This volume takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.

The 100 Greatest Heroes
The 100 Greatest Heroes

Author: Harry Paul Jeffers

Publisher: Citadel Press

Published: 2003

Total Pages: 344

ISBN-13: 9780806524764

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Contains profiles, ranked in order of significance, of the world's most influential heroes of all time.

100 Great Marketing Ideas
100 Great Marketing Ideas

Author: Jim Blythe

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-11-28

Total Pages: 210

ISBN-13: 9814312037

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Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.