Provide your students with the tools they need to establish and manage a successful real estate brokerage with this practical business guide. Real Estate Brokerage: A Management Guide will help your students become more effective managers, leaders and communicators in today's constantly changing business climate. Highlights include: * New Web Links Appendix encourages students to further explore key topics. * Text based on the established POSDC ("Planning, Organizing, Staffing, Directing, and Controlling") Management Model. * How to approach gives students practice with policy manuals, marketing materials, forms, and loan proposals. * Free Instructor Resource Guide includes lecture outlines, classroom resources, chapter quizzes, and final exams. Real Estate Brokerage: A Management Guide Workbook, 6th Ed. Textbook with workbook edition
Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales. This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty. Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers. The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property. Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules. Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases. Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management. The pros and cons of going independent and how to decide if it's the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
The Right Phrase for Every Situation...Every Time In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you: Hundreds of quick, ready-to-use words and phrases Coverage of every situation you'll face, from meeting a new client to finalizing the sale Winning approaches that persuade prospects and generate sales Expertise from a top realtor educator and author
Whether the prospective buyer is a farmer or rancher looking to expand operations, a sportsman seeking to preserve habitat for wildlife, or a nature enthusiast trying to conserve native flora and fauna, acquiring rural land can be a rollercoaster of exciting and stressful experiences. In Buying Rural Land in Texas: Taking the Right Risk, Charles E. Gilliland demonstrates that buyers can and should arm themselves with knowledge—of the land-buying process, of the potential problems involved, and of the resources available to them—to ensure a successful and satisfying outcome. In this practical guide, Gilliland outlines four phases of buying rural land: identifying what you want, in terms of both land and property rights; locating a suitable property; valuing the property; and completing the transaction. He then covers everything the potential landowner should know while progressing through these steps: how to identify and manage risk, plan an “exit strategy,” interpret present and future land prices, find the “perfect spot,” evaluate the property’s physical attributes, gauge economic trends, understand legal rights and limitations, protect natural resources, and, finally, close the deal. Incorporating real life examples from a career spent in land sales, Gilliland takes readers step-by-step through the process, also providing checklists, maps, professional tips, and information about how to tap additional sources of information and advice. With the knowledge gained from Buying Rural Land in Texas, new landowners will find themselves not at the end of a journey but at the beginning, as they learn to manage their land and to deliver it intact to future generations.
Expanded and updated, this popular reference alphabetically lists and defines more than 2,000 terms pertaining to real estate. Topics covered include mortgages, tax laws, engineering, architecture, and all important aspects of buying and selling. Includes financial tables, typical legal forms, and a bibliography. Line drawings.
"This How to Book shares my knowledge of the Business Brokerage industry. My hope and desire is everyone who reads this gains numerous beneficial skills. Hopefully, my thirty plus years, of experience, will provide information which will help you make more money, fewer mistakes, and cause the brokerage industry to become better." Bob C. Ross I have attempted to give you a detailed amount of information about the business brokerage industry without a lot of "fluff." Unlike other authors of books on business brokerage, you may call or e-mail me with any questions you have about the contents stated in this book or on a business you are attempting to list, pricing a listing, reviewing an Offer to Purchase, or anything you feel you need some help on or if you simply desire a second opinion. Take advantage of my thirty years of experience in brokerage and valuations. I wrote this "How to Book" because I want to share my knowledge of this industry with people thinking of entering the industry or with current brokers who want a good reference manual. It is my hope and desire that everyone who reads this gains knowledge. Hopefully, this information will help you make more money, fewer mistakes, and make the brokerage industry better. I wish it were possible to meet with each of you personally.
