Ten Red-Hot Tips to Promote your Business
Ten Red-Hot Tips to Promote your Business

Author: Ellen Gunning

Publisher: Mercier Press Ltd

Published: 2016-09-02

Total Pages: 195

ISBN-13: 1781174113

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'If I was down to my last dollar, I'd spend it on public relations.' – Bill Gates PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the 'angles' that will interest the media. Ten Red-Hot Tips, outlines the importance of creative thinking, persistence and knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques. You won't apply all of the techniques – they won't all be relevant to your business – but the techniques you decide to use will enhance your presence in the market and generate talk about you, your business and your products.

Persuade on Purpose:
Persuade on Purpose:

Author: Eric Fitzpatrick

Publisher: Mercier Press Ltd

Published: 2017-02-17

Total Pages: 193

ISBN-13: 178117475X

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By combining all his research and ideas on what makes an effective presentation, Eric Fitzpatrick has compiled the 'Presentation Scorecard', which itemises all the things that a speaker needs to consider when making a presentation. He has summed up the key points with the acronym 'TRUE': the presentation should make your audience THINK, should be easy to REMEMBER and UNDERSTAND and should ENGAGE the audience. He outlines all the traps and pitfalls of making a presentation and how to avoid them, and details the tricks and techniques that will attract your audience's attention and convince them of your message. In straightforward chapters he addresses preparation, the structure of your presentation, the use of stories and humour, delivering the presentation, how to use slides and – more importantly – how not to. While the ideas in the book are focused on presentations, they are equally effective when giving speeches, pitching ideas, for one-to-one meetings and communicating in general.

Billboard
Billboard

Author:

Publisher:

Published: 1952-09-27

Total Pages: 92

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Branding For Dummies
Branding For Dummies

Author: Bill Chiaravalle

Publisher: John Wiley & Sons

Published: 2014-12-31

Total Pages: 390

ISBN-13: 111895808X

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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced
MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 3570

ISBN-13:

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Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Contagious Optimism
Contagious Optimism

Author: David Mezzapelle

Publisher: Simon and Schuster

Published: 2013-05-21

Total Pages: 307

ISBN-13: 1936740451

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David Mezzapelle was inspired to write this uplifting book based on his life's experiences and his own contagious optimism. He has influenced many people with his outlook and this book offers optimism to others around the globe. Contagious Optimism includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism also includes advice and guidance from business leaders, visionaries and professionals. Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it’s possible to FIND the silver lining in every cloud. Developed by the team that brought you Random Acts of Kindness, this book is like Chicken Soup for the Soul meets Pay It Forward, on steroids! Contagious Optimism is pure inspiration that will lift hearts, open minds, and create a movement of pass-it-on hope and happiness. Featured stories and endorsements from "contagious optimists" such as: Michael Beckwith - Founder of the single largest interfaith church in America: LA's Agape. Nancy Ferrari - The "Oprah of AM Radio" Daniel Tully - Chairman Emeritus of Merrill Lynch and one of the top executives to ever grace Wall Street.

Ultimate Small Business Marketing Guide
Ultimate Small Business Marketing Guide

Author: James Stephenson

Publisher: Entrepreneur Press

Published: 2007-01-01

Total Pages: 586

ISBN-13: 1613080433

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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

The Rotarian
The Rotarian

Author:

Publisher:

Published: 1926-04

Total Pages: 72

ISBN-13:

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Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.