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Author: David Morley
Publisher: Routledge
Published: 2003-09-02
Total Pages: 331
ISBN-13: 1134937695
DOWNLOAD EBOOKA multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Author: David Morley
Publisher: Routledge
Published: 2003-09-02
Total Pages: 578
ISBN-13: 1134937687
DOWNLOAD EBOOKTelevision, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems. Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
Author: Ellen Seiter
Publisher: Routledge
Published: 2013-06-19
Total Pages: 275
ISBN-13: 113503690X
DOWNLOAD EBOOKThe ways in which we watch television tell us much about our views of gender, the family and society. Bringing together the leading experts in the field of audience studies, this book investigates how viewers watch television, and what they think about the programmes they see. Originally published in 1989, the book is divided into two sections which discuss some of the theoretical issues at stake and then present case studies of a wide range of viewers: women office workers, Israeli watchers of Dallas, German families, the elderly, and American daytime soap fans. Contributors from Britain, the United States, Western Europe, Australia and Israel offer a wide range of perspectives, from feminism to post-modernism, and from semiotics to Marxism. ‘Together these essays constitute one of the best possible introductions to the leading edge of research into the phenomenon of television.’ Choice
Author: Ien Ang
Publisher: Routledge
Published: 2006-07-13
Total Pages: 194
ISBN-13: 1134796846
DOWNLOAD EBOOKLiving Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Author: Andy Ruddock
Publisher: SAGE
Published: 2000-12-05
Total Pages: 208
ISBN-13: 1446239497
DOWNLOAD EBOOKThe history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Author: David Gauntlett
Publisher: Routledge
Published: 2002-01-04
Total Pages: 362
ISBN-13: 1134667906
DOWNLOAD EBOOKTV Living presents the findings of the BFI Audience Tracking Study in which 500 participants completed detailed questionnaire-diaries on their lives, their television watching, and the relationship between the two over a five year period. Gauntlett and Hill use this extensive data to explore some of the most fundamental questions in media and cultural studies, focusing on issues of gender, identity, the impact of new technologies, and life changes. Opening up new areas of debate, the study sheds new light on audiences and their responses to issues such as sex and violence on television. A unique study of contemporary tv audience behaviour and attitudes, TV Living offers a fascinating insight into the complex relationship between mass media and people's lives today.
Author: James Lull
Publisher: Routledge
Published: 2014-04-23
Total Pages: 207
ISBN-13: 1317908120
DOWNLOAD EBOOKFirst published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.
Author: Helena Bilandzic
Publisher: Intellect Books
Published: 2012
Total Pages: 0
ISBN-13: 9781841505121
DOWNLOAD EBOOKThis collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.
Author: Charlotte Brunsdon
Publisher: Routledge
Published: 2005-07-15
Total Pages: 348
ISBN-13: 113475163X
DOWNLOAD EBOOKThis book brings together for the first time David Morley and Charlotte Brunsdon's classic texts, Everyday Television: Nationwide and The Nationwide Audience. Originally published in 1978 and 1980 these two research projects combine innovative textual readings and audience analysis of the BBC's current affairs programme Nationwide. In a specially written introduction the authors trace the history of the original Nationwide project and clarify the origins of the two books.
Author: Janet Staiger
Publisher: NYU Press
Published: 2005-07
Total Pages: 263
ISBN-13: 0814781349
DOWNLOAD EBOOKA broad survey on how audiences make meaning out of mass media Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship. Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.
