The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. Whether you're starting or strengthening your programs, Stone & Wyman show you the latest techniques to cut costs and increase sales and prof
Offers expert insight & proven strategies for utilizing the telephone as a powerful & effective sales tool. Gives you the valuable info. you need to develop, improve upon, & fully utilize your telephone sales skills, allowing you to close more sales over the telephone & generate higher revenues. Contents: the power of telesales; making money as a telemarketer; the right sales message is critical; your attitude is everything; using your voice as a sales tool; closing the sale; perfecting your skills; telemarketing (TM) scripts; sales techniques & TM tools; common mistakes to avoid; prepare to kick off your TM efforts; know the laws; don't get caught up in TM fraud; & make sure your legitimate pitch doesn't sound like a scam.
Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations.