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Author: LearningExpress (Organization)
Publisher: Learning Express (NY)
Published: 2013
Total Pages: 0
ISBN-13: 9781576859209
DOWNLOAD EBOOKA comprehensive study guide divided into four distinct sections, each representing a section of the official GMAT.
Author: Jim McKelvey
Publisher: Penguin
Published: 2020-03-10
Total Pages: 290
ISBN-13: 0593086740
DOWNLOAD EBOOKFrom the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.
Author: Paul Malmont
Publisher: Simon and Schuster
Published: 2007-06-05
Total Pages: 7
ISBN-13: 074328786X
DOWNLOAD EBOOKSet in the colorful world of the 1930s and peopled with writers H.P. Lovecraft, L. Ron Hubbard, Lester Dent, and Walter Gibson, this swashbuckling literary thriller propels the characters into a genuine pulp adventure in which they try to thwart a madman intent on creating a new global empire.
Author: Minnie Earl Sears
Publisher: H. W. Wilson
Published: 1997
Total Pages: 854
ISBN-13: 9780824209209
DOWNLOAD EBOOKProvides a list of subject headings for use in smaller libraries.
Author: Manhattan Prep
Publisher: Simon and Schuster
Published: 2014-12-02
Total Pages: 265
ISBN-13: 1941234011
DOWNLOAD EBOOK"Learn how to identify question types, simplify arguments, and eliminate wrong answers efficiently and confidently. Practice the logic skills tested by the GMAT and master proven methods for solving all Critical Reasoning problems"--Page 4 of cover.
Author: Martin Lindstrom
Publisher: Random House Australia
Published: 2011-09-28
Total Pages: 431
ISBN-13: 1742753922
DOWNLOAD EBOOKA shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Author: Jack Rawlins
Publisher: Houghton Mifflin College Division
Published: 1996
Total Pages: 481
ISBN-13: 9780395745335
DOWNLOAD EBOOKLeading students step by step through the writing process, from pre-writing to the final draft, this text is based upon the theory that people learn best by doing the whole thing to be learned and doing it often, surrounded by examples and in a context that offers immediate personal rewards. It focuses on personal motivation, interaction with other writers, and revision, and includes 47 student papers which serve as models for skills such as abstracting, revising and peer editing.
Author: C. Bloom
Publisher: Springer
Published: 1996-10-04
Total Pages: 269
ISBN-13: 0230390129
DOWNLOAD EBOOKHere is an exploration of pulp literature and pulp mentalities: an investigation into the nature and theory of the contemporary mind in art and in life. Here too, the violent, the sensational and the erotic signify different facets of the modern experience played out in the gaudy pages of kitsch literature. Clive Bloom offers the reader a chance to investigate the underworld of literary production and from it find a new set of co-ordinates for questions regarding publishing and reading practices in America and Britain, ideas of genre, problems related to commercial production, concerns regarding high and low culture, the canon and censorship, as well as a discussion of the rhetoric of current critical debate. Concentrating on remembered authors as well as many long disregarded or forgotten, Cult Fiction provides a theory of kitsch art that radically alters our perceptions of literature and literary values whilst providing a panorama of an almost forgotten history: the history of pulp.
Author: Chris Fill
Publisher: Pearson UK
Published: 2019
Total Pages: 1019
ISBN-13: 1292235004
DOWNLOAD EBOOKThe new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Author: Nathan Chapman Lean
Publisher: Pluto Press (UK)
Published: 2017
Total Pages: 0
ISBN-13: 9780745337166
DOWNLOAD EBOOKIt is undeniable that there is a rising tide of Islamaphobia sweeping across the United States and Europe. With The Islamophobia Industry, Nathan Lean takes us through the disturbing worlds of conservative bloggers, right wing talk show hosts, evangelical religious leaders, and politicians--all united in a quest to revive post-9/11 xenophobia and convince their compatriots that Islam is the enemy. Lean uncovers modern scare tactics, reveals each groups' true motives, and exposes the ideologies that drive their propaganda machine. Situating Islamaphobia within a long history of national and international fears, The Islamophobia Industry challenges the illogical narrative of hate that dominated discussions about Muslims and Islam for too long. With this new, updated edition, Lean includes material on the 2016 election and the rhetoric of fear that contributed to Trump's win, the effects of Brexit and Europe's refugee crisis, and the bleak realities about how the new government shaping the United States will increase racism and hate crime, as we are already beginning to see. He discusses the Islamaphobia industry's most extreme figures: Breitbart writers, Bill Maher, Steve Bannon, Newt Gingrich, and more. Sharp, intelligent, and shocking, this updated edition offers a timely and in-depth look into the creation and continuation of Islamophobia in the United States and United Kingdom.
