Syndicated Television
Syndicated Television

Author: Hal Erickson

Publisher: McFarland

Published: 2001-11-15

Total Pages: 438

ISBN-13:

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Here is an excellent reference book on "first run" syndication--the distribution of programs either made exclusively for non-network play, or of programs intended for network telecasts but ultimately making their debuts in syndication. Bringing together information not easily found, this work covers the classics such as Sea Hunt, Highway Patrol, The Merv Griffin Show and the Muppet Show, as well as such once-popular but now obscure productions as China Smith, Ripcord and The Littlest Hobo. Coverage goes back to 1947 and the book includes a number of series ignored in other works. The first section is an overview of the concept of syndication from its earliest application in the newspaper world to the attempt by Fox Television to become a fourth network. The next four sections each cover ten years of syndication, listing the shows (with full background--who produced them and why, who liked them and why, etc.) alphabetically by title under the following genres: Adventure/Mystery, Children's, Comedy, Drama, Game/Quiz, Informational, Music/Variety, Religious, Sports, Talk/Interview, Travel/Documentary, Westerns, and Women's.

Encyclopedia of Television
Encyclopedia of Television

Author: Horace Newcomb

Publisher: Routledge

Published: 2014-02-03

Total Pages: 2732

ISBN-13: 1135194793

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The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

Source Licensing
Source Licensing

Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks

Publisher:

Published: 1987

Total Pages: 660

ISBN-13:

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Billboard
Billboard

Author:

Publisher:

Published: 1953-01-17

Total Pages: 106

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Media Handbook
The Media Handbook

Author: Helen Katz

Publisher: Routledge

Published: 2016-08-25

Total Pages: 232

ISBN-13: 1134974493

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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.