Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Author: Jon M. Hawes

Publisher: Springer

Published: 2015-05-18

Total Pages: 562

ISBN-13: 331917052X

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This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Asia's New High Tech Competitors
Asia's New High Tech Competitors

Author: Lawrence M. Rausch

Publisher: DIANE Publishing

Published: 1997-11

Total Pages: 79

ISBN-13: 0788142488

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Decades of market success in general manufactures gave Japan the revenues and rationale for even larger investments in education and in R&D. These investments, in turn, propelled that country's entry into technology areas previously dominated by the West. Today, several other Asian economies are exhibiting similar patterns of industrialization. Asia now boasts several economies that are active, if not prominent, suppliers of a growing number of high-tech products in the global marketplace. This report profiles 9 economies linked by an Asian identity, yet marked by economic and technological disparity.