Read and Download eBook Full
Author: B. Joseph Pine
Publisher: Harvard Business Press
Published: 1999
Total Pages: 276
ISBN-13: 9780875848198
DOWNLOAD EBOOKThis text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: B. Joseph Pine II
Publisher: Harvard Business Press
Published: 2019-12-10
Total Pages: 437
ISBN-13: 1633697983
DOWNLOAD EBOOKTime is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Author: BusinessNews Publishing,
Publisher: Primento
Published: 2014-10-14
Total Pages: 30
ISBN-13: 2511018381
DOWNLOAD EBOOKThe must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage". This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on what they choose to charge money for. In their book, the authors explain the benefits of the Experience Economy and how to transition your business into it. By following their advice, your company will combine entertainment with knowledge or skill, offering your customers excellent added-value and making you successful. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Experience Economy" and find out how you can add value to your products with the Experience Economy.
Author: B. Joseph Pine
Publisher:
Published: 2005-06-30
Total Pages: 10
ISBN-13: 9780977784608
DOWNLOAD EBOOKAuthor: Jon Sundbo
Publisher: Edward Elgar Publishing
Published: 2013-09-30
Total Pages: 491
ISBN-13: 1781004226
DOWNLOAD EBOOKThis illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Author: James H. Gilmore
Publisher: Greenleaf Book Group
Published: 2016-08-23
Total Pages: 150
ISBN-13: 1626343004
DOWNLOAD EBOOKMastering the Way You See the World Inspired by Edward de Bono’s Six Thinking Hats method, Jim Gilmore has created a unique and useful tool to help our ability to perceive. In his latest book, Look: A Practical Guide for Improving Your Observational Skills, Gilmore introduces the metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides an observational lens through which to see the world differently. This framework will help its users to: • See the big picture • Overcome personal bias • Pinpoint significance • Better scrutinize numerous details • Uncover potential opportunities • See what’s in the mind’s eye These varying perspectives offer myriad practical applications: They can help any executive, manager, or designer more richly observe customer behavior, philanthropists and policy makers more keenly identify human needs, and anyone else interested in innovative thinking to first ground their ideation in practical observation. Gilmore helps readers grasp the Six Looking Glasses by including helpful everyday examples and practice exercises throughout. Put into practice, this method of looking will help you see the world with new eyes.
Author: J. Robert Rossman
Publisher: Columbia University Press
Published: 2019-07-23
Total Pages: 257
ISBN-13: 0231549512
DOWNLOAD EBOOKIn an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Author: Rui Costa
Publisher:
Published: 2021-12-03
Total Pages:
ISBN-13: 9781799887751
DOWNLOAD EBOOK"This book provides contributed chapters on not only the tourist experience but also the growing importance in the economy in tourism and addresses issues such as tourism planning, innovation, and development, both at product and destination level, include the design of unique, memorable, and authentic experiences in order to assure tourism competitiveness"--
Author: Sundbo, Jon
Publisher: Edward Elgar Publishing
Published: 2021-07-31
Total Pages: 176
ISBN-13: 1839103841
DOWNLOAD EBOOKOffering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Author: Gabrielle Kuiper
Publisher: CABI
Published: 2014-08-15
Total Pages: 294
ISBN-13: 1780644655
DOWNLOAD EBOOKTo survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
