Alan Langer invented the word “Riptatrustaphobia” to describe a peculiar syndrome. Folks afflicted with this disease believe salespeople will inevitably try to cheat them. Langer offers “Seven Secrets” salespeople can use to cure this malady, win customers’ trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includes helpful hints on reading body language) and putting their interests first and foremost. This officially licensed summary of The 7 Secrets to Selling More by Selling Less was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.
It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Can YouLearn to BeHappy? YES . . . according to the teacher of HarvardUniversity’s most popular and life-changingcourse. One out of every five Harvard studentshas lined up to hear Tal Ben-Shahar’sinsightful and inspiring lectures on thatever-elusive state: HAPPINESS. HOW? Grounded in the revolutionary “positive psychology” movement,Ben-Shahar ingeniously combines scientific studies, scholarly research, self-help advice, and spiritual enlightenment. He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier ’s thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER. “Dr. Ben-Shahar, one of the most popular teachers in Harvard’s recent history, has written a personal, informed, and highly enjoyable primer on how to become happier. It would be wise to take his advice.” --Ellen J. Langer, author of Mindfulness and On Becoming an Artist “This fine book shimmers with a rare brand of good sense that is imbedded in scientific knowledge about how to increase happiness. It is easy to see how this is the backbone of the most popular course at Harvard today." --Martin E. P. Seligman, author of Authentic Happiness
Discover the military’s keys to excellent leadership and team building training The Program: Lessons From Elite Military Units for Creating and Sustaining High Performing Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team building and leadership development company. Drawing on the actual experiences of The Program’s instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the book clearly shows how The Program’s training operations can help to achieve life goals and ambitions. The Program offers a road map that contains illustrative examples, ideas, and approaches for improving teammates and leaders at all levels within an organization of any size or type. Bring your organization to the next level of success Discover how to hold your leaders and teammates to the highest standards Understand how accountability increases effectiveness Learn to communicate effectively This important book explores the military’s leadership and team building concepts that can be implemented to ensure an organization creates and sustains performance that adheres to the highest standards of excellence.
A New York Times bestseller! A pioneering and timely study of how to navigate life's biggest transitions with meaning, purpose, and skill Bruce Feiler, author of the New York Times bestsellers The Secrets of Happy Families and Council of Dads, has long explored the stories that give our lives meaning. Galvanized by a personal crisis, he spent the last few years crisscrossing the country, collecting hundreds of life stories in all fifty states from Americans who’d been through major life changes—from losing jobs to losing loved ones; from changing careers to changing relationships; from getting sober to getting healthy to simply looking for a fresh start. He then spent a year coding these stories, identifying patterns and takeaways that can help all of us survive and thrive in times of change. What Feiler discovered was a world in which transitions are becoming more plentiful and mastering the skills to manage them is more urgent for all of us. The idea that we’ll have one job, one relationship, one source of happiness is hopelessly outdated. We all feel unnerved by this upheaval. We’re concerned that our lives are not what we expected, that we’ve veered off course, living life out of order. But we’re not alone. Life Is in the Transitions introduces the fresh, illuminating vision of the nonlinear life, in which each of us faces dozens of disruptors. One in ten of those becomes what Feiler calls a lifequake, a massive change that leads to a life transition. The average length of these transitions is five years. The upshot: We all spend half our lives in this unsettled state. You or someone you know is going through one now. The most exciting thing Feiler identified is a powerful new tool kit for navigating these pivotal times. Drawing on his extraordinary trove of insights, he lays out specific strategies each of us can use to reimagine and rebuild our lives, often stronger than before. From a master storyteller with an essential message, Life Is in the Transitions can move readers of any age to think deeply about times of change and how to transform them into periods of creativity and growth.
Find your voice, speak your truth, listen deeply—a guide to having more meaningful and mindful conversations through nonviolent communication We spend so much of our lives talking to each other, but how much are we simply running on automatic—relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and Nonviolent Communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating. The techniques in Say What You Mean will help you to: • Feel confident during conversation • Stay focused on what really matters in an interaction • Listen for the authentic concerns behind what others say • Reduce anxiety before and during difficult conversations • Find nourishment in day-to-day interactions “Unconscious patterns of communication create separation not only in our personal lives, they also perpetuate patterns of misunderstanding and violence that pervade our world. With clarity and great insight, Oren Jay Sofer offers teachings and practices that train us to speak and listen with presence, courage, and an open heart.” —Tara Brach, author of Radical Acceptance and True Refuge
Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.
