Please note: This is a companion version & not the original book. Sample Book Insights: #1 Consider what a certification is good for before you spend your valuable education dollars on it. Personal training is an unregulated industry, which means that your 90-year-old grandmother can say she’s a personal trainer. #2 The best personal trainers have the knowledge and passion to provide a high-quality service. A certification can be a means to get your foot in the door. Many gyms won’t hire you without one. #3 A certification will not prepare you for training clients. To do a good job, you must have lots of practical and varied experience. Finding a place to work that allows you to grow is important. #4 There are two types of insurance that you should consider: liability insurance, which will cover you if your client gets hurt in an accident, and professional liability insurance, which will cover you if you're negligent or overstep your boundaries.
"From the author of the highly acclaimed, Ignite the Fire: The Secrets to Building a Successful Personal Training Career comes a handy reference guide that answers all of your questions about personal training."--Amazon.com.
Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. --
**This book shows you how to get more clients and generate referrals.** Here you'll learn ... -Why People Pay for Fitness When They Can Get It for Free (p. 1) -How to Get More People to Buy from You (p. 28) -How to Succeed in Fitness Marketing Without Really Trying (p. 59) -3 Fitness Marketing Principles You Must Follow (Ignore Them at Your Peril) (p. 77) -7 Components of Compelling Offers That Leave Clients Begging to Buy (p. 89) -Savvy Long-Term Client Conversion Strategies (p. 99) -Fast One-Off Promotions for New Clients (p. 137) -Multimillion-Dollar Guerrilla Marketing Secrets Revealed! (p. 181) -Guaranteed Systems, Strategies, and Scripts for Generating Referrals (p. 207) -Includes: 50 proven ways to get more clients! Don't delay. Scroll up and buy your copy today!
The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.
The preeminent doctor and bioethicist Ezekiel Emanuel is repeatedly asked one question: Which country has the best healthcare? He set off to find an answer. The US spends more than any other nation, nearly $4 trillion, on healthcare. Yet, for all that expense, the US is not ranked #1 -- not even close. In Which Country Has the World's Best Healthcare? Ezekiel Emanuel profiles eleven of the world's healthcare systems in pursuit of the best or at least where excellence can be found. Using a unique comparative structure, the book allows healthcare professionals, patients, and policymakers alike to know which systems perform well, and why, and which face endemic problems. From Taiwan to Germany, Australia to Switzerland, the most inventive healthcare providers tackle a global set of challenges -- in pursuit of the best healthcare in the world.
The powerful story of a college basketball team who carried an era’s brightest hopes—racial harmony, social mobility, and the triumph of the underdog—but whose success was soon followed by a shocking downfall “A masterpiece of American storytelling.”—Gilbert King, Pulitzer Prize–winning author of Devil in the Grove NAMED ONE OF THE BEST SPORTS BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW The unlikeliest of champions, the 1949–50 City College Beavers were extraordinary by every measure. New York’s City College was a tuition-free, merit-based college in Harlem known far more for its intellectual achievements and political radicalism than its athletic prowess. Only two years after Jackie Robinson broke the Major League Baseball color barrier—and at a time when the National Basketball Association was still segregated—every single member of the Beavers was either Jewish or African American. But during that remarkable season, under the guidance of the legendary former player Nat Holman, this unheralded group of city kids would stun the basketball world by becoming the only team in history to win the NIT and NCAA tournaments in the same year. This team, though, proved to be extraordinary in another way: During the following season, all of the team’s starting five were arrested by New York City detectives, charged with conspiring with gamblers to shave points. Almost overnight these beloved heroes turned into fallen idols. The story centers on two teammates and close friends, Eddie Roman and Floyd Layne, one white, one black, each caught up in the scandal, each searching for a path to personal redemption. Though banned from the NBA, Layne continued to devote himself to basketball, teaching the game to young people in his Bronx neighborhood and, ultimately, with Roman’s help, finding another kind of triumph—one that no one could have anticipated. Drawing on interviews with the surviving members of that championship team, Matthew Goodman has created an indelible portrait of an era of smoke-filled arenas and Borscht Belt hotels, when college basketball was far more popular than the professional game. It was a time when gangsters controlled illegal sports betting, the police were on their payroll, and everyone, it seemed, was getting rich—except for the young men who actually played the games. Tautly paced and rich with period detail, The City Game tells a story both dramatic and poignant: of political corruption, duplicity in big-time college sports, and the deeper meaning of athletic success.
NATIONAL BESTSELLER Emily and Jessamine Bach are opposites in every way: Twenty-eight-year-old Emily is the CEO of Veritech, twenty-three-year-old Jess is an environmental activist and graduate student in philosophy. Pragmatic Emily is making a fortune in Silicon Valley, romantic Jess works in an antiquarian bookstore. Emily is rational and driven, while Jess is dreamy and whimsical. Emily’s boyfriend, Jonathan, is fantastically successful. Jess’s boyfriends, not so much. National Book Award finalist and New York Times bestselling author Allegra Goodman has written a delicious novel about appetite, temptation, and holding on to what is real in a virtual world: love that stays.
Mounting failures of replication in social and biological sciences give a new urgency to critically appraising proposed reforms. This book pulls back the cover on disagreements between experts charged with restoring integrity to science. It denies two pervasive views of the role of probability in inference: to assign degrees of belief, and to control error rates in a long run. If statistical consumers are unaware of assumptions behind rival evidence reforms, they can't scrutinize the consequences that affect them (in personalized medicine, psychology, etc.). The book sets sail with a simple tool: if little has been done to rule out flaws in inferring a claim, then it has not passed a severe test. Many methods advocated by data experts do not stand up to severe scrutiny and are in tension with successful strategies for blocking or accounting for cherry picking and selective reporting. Through a series of excursions and exhibits, the philosophy and history of inductive inference come alive. Philosophical tools are put to work to solve problems about science and pseudoscience, induction and falsification.
Your success as a fitness professional depends on your ability to reliably deliver results to clients. In Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals, noted fitness and program design expert Alwyn Cosgrove and his director of programming, Craig Rasmussen, share Alwyn’s proven system for creating programs that take clients from where they are to where they want to be. You’ll learn how to properly assess a client and design the most effective program based on their individual goal—whether that is fat loss, muscle and strength building, or improved overall conditioning. You’ll also learn how to customize the training experience of your client on the fly, effectively progressing and regressing exercises according to day-to-day fluctuations in abilities and needs. This will ensure you are delivering the best results possible for each client every time they train. This guide to building training programs is supplemented with a selection of predesigned workouts that will draw on your skills for progressing and regressing exercises, saving you valuable time and energy while still allowing you to produce a personalized experience for your client. A reliable system-based approach to program design that consistently delivers results to every client—regardless of demographic profile, ability, or goals—will set your training business up for success in the incredibly competitive fitness market. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
