Summary: Guerrilla Marketing Excellence
Summary: Guerrilla Marketing Excellence

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2013-02-15

Total Pages: 38

ISBN-13: 2806246342

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The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success". This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing Excellence" and discover valuable marketing strategies and a good road map for companies that want to thrive in today’s competitive climate.

Guerrilla Marketing Goes Green
Guerrilla Marketing Goes Green

Author: Jay Conrad Levinson

Publisher: John Wiley & Sons

Published: 2010-01-08

Total Pages: 299

ISBN-13: 047056458X

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These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Summary: Guerrilla Marketing in 30 Days
Summary: Guerrilla Marketing in 30 Days

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2013-02-15

Total Pages: 49

ISBN-13: 2806246385

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The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager's book "Guerrilla Marketing in 30 Days" shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire approach to marketing. The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and not just more money). When it comes to marketing, the missing “secret sauce” is usually implementation rather than conceptualization. Lots of people spend all their time getting in position to start marketing when in reality they should be just getting into action. Energy, passion and enthusiasm can cover up a lot of gaps in your marketing know-how. This summary explains strategies to help businesses with their marketing. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing In 30 Days" and discover useful tips for starting a business.

Guerrilla Negotiating
Guerrilla Negotiating

Author: Jay Conrad Levinson

Publisher: John Wiley & Sons

Published: 1999-04-13

Total Pages: 0

ISBN-13: 9780471330219

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"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.

Summary: Guerrilla Marketing on the Internet
Summary: Guerrilla Marketing on the Internet

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2013-02-15

Total Pages: 43

ISBN-13: 2806246407

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The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line". This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using unconventional methods – such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world. This summary explains that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you to do that as efficiently and cost effectively as possible. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing on the Internet" and place your company on the path to success!

Get What You Deserve H
Get What You Deserve H

Author: Various

Publisher: William Morrow

Published: 1997-09-01

Total Pages: 237

ISBN-13: 9780380974108

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TAKE CONTROL OF THE MESSAGES YOU SEND! do it now. To get what you deserve. . .Let people know talented, motivated and honest you are.p>To let people know how talented, motivated and honest you are. . .Market yourself. Guerilla marketing yourself is the science of persuading people that you deserve to succeed. Arming you with the tools and mindset of the guerrilla, this is a breakthrough book teaches you to analyze your product --you--and provides the techniques and strategies you need to market yourself to the top! GET WHAT YOU DESERVE

Guerrilla Marketing For Dummies
Guerrilla Marketing For Dummies

Author: Jonathan Margolis

Publisher: John Wiley & Sons

Published: 2008-10-06

Total Pages: 386

ISBN-13: 0470289678

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'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.

Grassroots Marketing
Grassroots Marketing

Author: Shel Horowitz

Publisher: Chelsea Green Publishing Company

Published: 2000

Total Pages: 324

ISBN-13: 9781890132682

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In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Transformation of Tradition and Culture ????????
Transformation of Tradition and Culture ????????

Author: Miho Tsukamoto

Publisher: Xlibris Corporation

Published: 2018-02-07

Total Pages: 335

ISBN-13: 154347957X

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The book Transformation of Tradition and Culture is a work of comparative literary research and culture investigation. The book studies world literatures from the USA, the DR, Mexico, Spain, Portuguese, and Japan; US cultures such as the Barbie doll; Mexican mural studies; Japanese subcultures, manga, anime, movies, and food culture; media study; and women in society. It is a book of an authors experiences, culture, and historical footsteps with people from all over the world. Sharing ones own culture with people from different cultural backgrounds is vital for everyone to learn about their own culture, languages, society, economy, politics, and customs.

Winning the Professional Services Sale
Winning the Professional Services Sale

Author: Michael W. McLaughlin

Publisher: John Wiley & Sons

Published: 2009-08-06

Total Pages: 225

ISBN-13: 0470522011

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An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.