Strong Language
Strong Language

Author: Chris West

Publisher: Chris West

Published: 2022-02-10

Total Pages: 227

ISBN-13: 1544523572

DOWNLOAD EBOOK

A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want. Drawing on his experience working with hundreds of brands – including Alphabet’s Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare – Chris West’s Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.

Bad Language
Bad Language

Author: Edwin Battistella

Publisher: Oxford University Press

Published: 2005-08-25

Total Pages: 241

ISBN-13: 0199883831

DOWNLOAD EBOOK

Is today's language at an all-time low? Are pronunciations like cawfee and chawklit bad English? Is slang like my bad or hook up improper? Is it incorrect to mix English and Spanish, as in Yo quiero Taco Bell? Can you write Who do you trust? rather than Whom do you trust? Linguist Edwin Battistella takes a hard look at traditional notions of bad language, arguing that they are often based in sterile conventionality. Examining grammar and style, cursing, slang, and political correctness, regional and ethnic dialects, and foreign accents and language mixing, Battistella discusses the strong feelings evoked by language variation, from objections to the pronunciation NU-cu-lar to complaints about bilingual education. He explains the natural desire for uniformity in writing and speaking and traces the association of mainstream norms to ideas about refinement, intelligence, education, character, national unity and political values. Battistella argues that none of these qualities is inherently connected to language. It is tempting but wrong, Battistella argues, to think of slang, dialects and nonstandard grammar as simply breaking the rules of good English. Instead, we should view language as made up of alternative forms of orderliness adopted by speakers depending on their purpose. Thus we can study the structure and context of nonstandard language in order to illuminate and enrich traditional forms of language, and make policy decisions based on an informed engagement. Re-examining longstanding and heated debates, Bad Language will appeal to a wide spectrum of readers engaged and interested in the debate over what constitutes proper language.

Artemis
Artemis

Author: Andy Weir

Publisher: Ballantine Books

Published: 2018-07-03

Total Pages: 369

ISBN-13: 0553448145

DOWNLOAD EBOOK

The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon. Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat something better than flavored algae. Rich enough to pay off a debt she’s owed for a long time. So when a chance at a huge score finally comes her way, Jazz can’t say no. Sure, it requires her to graduate from small-time smuggler to full-on criminal mastermind. And it calls for a particular combination of cunning, technical skills, and large explosions—not to mention sheer brazen swagger. But Jazz has never run into a challenge her intellect can’t handle, and she figures she’s got the ‘swagger’ part down. The trouble is, engineering the perfect crime is just the start of Jazz’s problems. Because her little heist is about to land her in the middle of a conspiracy for control of Artemis itself. Trapped between competing forces, pursued by a killer and the law alike, even Jazz has to admit she’s in way over her head. She’ll have to hatch a truly spectacular scheme to have a chance at staying alive and saving her city. Jazz is no hero, but she is a very good criminal. That’ll have to do. Propelled by its heroine’s wisecracking voice, set in a city that’s at once stunningly imagined and intimately familiar, and brimming over with clever problem-solving and heist-y fun, Artemis is another irresistible brew of science, suspense, and humor from #1 bestselling author Andy Weir.

Offensive Language
Offensive Language

Author: Jim O’Driscoll

Publisher: Bloomsbury Publishing

Published: 2020-11-12

Total Pages: 215

ISBN-13: 1350169692

DOWNLOAD EBOOK

Why do people take offence at things that are said? What is it exactly about an offending utterance which causes this negative reaction? How well motivated is the response to the offence? Offensive Language addresses these questions by applying an array of concepts from linguistic pragmatics and sociolinguistics to a wide range of examples, from TV to Twitter and from Mel Gibson to Donald Trump. Establishing a sharp distinction between potential offence and actual offence, Jim O'Driscoll then examines a series of case studies where offence has been caused, assessing the nature and degree of both the offence and the documented response to it. Through close linguistic analysis, this book explores the fine line between free speech and criminal activity, searching for a principled way to distinguish the merely embarrassing from the reprehensible and the censurable. In this way, a new approach to offensive language emerges, involving both how we study it and how it might be handled in public life.

Politics and the English Language
Politics and the English Language

Author: George Orwell

Publisher: Renard Press Ltd

Published: 2021-01-01

Total Pages:

ISBN-13: 1913724271

DOWNLOAD EBOOK

George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Politics and the English Language, the second in the Orwell’s Essays series, Orwell takes aim at the language used in politics, which, he says, ‘is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind’. In an age where the language used in politics is constantly under the microscope, Orwell’s Politics and the English Language is just as relevant today, and gives the reader a vital understanding of the tactics at play. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

The Language of Strong Black Womanhood
The Language of Strong Black Womanhood

Author: Karla D. Scott

Publisher: Rowman & Littlefield

Published: 2017-09-07

Total Pages: 117

ISBN-13: 1498544096

DOWNLOAD EBOOK

In The Language of Strong Black Womanhood: Myths, Models, Messages, and a New Mandate for Self-Care, Black women of the Baby Boomer generation and Hip Hop generation share messages communicated and models witnessed in their socialization for strength revealing how this mandate endures in Black women’s lived experiences. They also express concern that self-care was not presented as critical for sustaining life as a strong Black woman—a concern shared by Black women bloggers who advocate resisting the myth and redefining strength for self-care. This Black feminist exploration of strong Black womanhood provides an alternative to harmful perceptions, constructions, and representations of Black women and suggests a mandate to move toward the revolutionary act of Black women’s self-care.

What the F
What the F

Author: Benjamin K. Bergen

Publisher: Basic Books

Published: 2016-09-13

Total Pages: 290

ISBN-13: 0465096484

DOWNLOAD EBOOK

It may be starred, beeped, and censored -- yet profanity is so appealing that we can't stop using it. In the funniest, clearest study to date, Benjamin Bergen explains why, and what that tells us about our language and brains. Nearly everyone swears-whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny. That's a damn shame. Swearing is useful. It can be funny, cathartic, or emotionally arousing. As linguist and cognitive scientist Benjamin K. Bergen shows us, it also opens a new window onto how our brains process language and why languages vary around the world and over time. In this groundbreaking yet ebullient romp through the linguistic muck, Bergen answers intriguing questions: How can patients left otherwise speechless after a stroke still shout Goddamn! when they get upset? When did a cock grow to be more than merely a rooster? Why is crap vulgar when poo is just childish? Do slurs make you treat people differently? Why is the first word that Samoan children say not mommy but eat shit? And why do we extend a middle finger to flip someone the bird? Smart as hell and funny as fuck, What the F is mandatory reading for anyone who wants to know how and why we swear.

Play from Birth to Twelve
Play from Birth to Twelve

Author: Doris Pronin Fromberg

Publisher: Routledge

Published: 2012-11-12

Total Pages: 482

ISBN-13: 1136080023

DOWNLOAD EBOOK

In light of recent standards-based and testing movements, the issue of play in childhood has taken on increased meaning for educational professionals and social scientists. This second edition of Play From Birth to Twelve offers comprehensive coverage of what we now know about play, its guiding principles, its dynamics and importance in early learning. These up-to-date essays, written by some of the most distinguished experts in the field, help students explore: all aspects of play, including new approaches not yet covered in the literature how teachers in various classroom situations set up and guide play to facilitate learning how play is affected by societal violence, media reportage, technological innovations and other contemporary issues which areas of play have been studied adequately and which require further research.