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Author: Joe Follansbee
Publisher: Taylor & Francis
Published: 2006
Total Pages: 306
ISBN-13: 0240808630
DOWNLOAD EBOOKStreaming media technology is growing into an indispensable part of a successful business communications strategy. This volume gives a professional boost to individuals new to the technology.
Author: Eyal Menin
Publisher:
Published: 2003
Total Pages: 340
ISBN-13: 9780130358134
DOWNLOAD EBOOKThis is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
Author: Eyal Menin
Publisher:
Published: 2002-07-17
Total Pages:
ISBN-13: 9780613922791
DOWNLOAD EBOOKThis is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
Author: Michael D'Oliveiro
Publisher: Routledge
Published: 2019-06-03
Total Pages: 152
ISBN-13: 0429770898
DOWNLOAD EBOOKStreaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
Author: Peter Stewart
Publisher: Routledge
Published: 2017-11-22
Total Pages: 417
ISBN-13: 1351807986
DOWNLOAD EBOOKThe Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Author: Dan Rayburn
Publisher: Taylor & Francis
Published: 2012-07-26
Total Pages: 266
ISBN-13: 1136032177
DOWNLOAD EBOOKSteaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
Author: Wankel, Charles
Publisher: IGI Global
Published: 2011-06-30
Total Pages: 492
ISBN-13: 1609608011
DOWNLOAD EBOOK"This book is both a snapshot of streaming media in higher education as it is today and a window into the many developments already underway, forecasting of areas yet to be developed"-- Provided by publisher.
Author: Eli Noam
Publisher: Edward Elgar Publishing
Published: 2021-01-29
Total Pages: 424
ISBN-13: 1800375026
DOWNLOAD EBOOKAlong with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Author: David Austerberry
Publisher: Taylor & Francis
Published: 2013-07-24
Total Pages: 357
ISBN-13: 1136028749
DOWNLOAD EBOOK* Learn the end-to-end process, starting with capture from a video or audio source through to the consumer's media player * A quick-start quide to streaming media technologies * How to monetize content and protect revenue with digital rights management For broadcasters, web developers, project managers implementing streaming media systems, David Austerberry shows how to deploy the technology on your site, from video and audio capture through to the consumer's media player. The book first deals with Internet basics and gives a thorough coverage of telecommunications networks and the last mile to the home. Video and audio formats are covered, as well as compression standards including Windows Media and MPEG-4. The book then guides you through the streaming process, showing in-depth how to encode audio and video. The deployment of media servers, live webcasting and how the stream is displayed by the consumer's media player are also covered. A final section on associated technologies illustrates how you can protect your revenue sources with digital rights management, looks at content delivery networks and provides examples of successful streaming applications. The supporting website, www.davidausterberry.com/streaming.html, offers updated links to sources of information, manufacturers and suppliers. David Austerberry is co-owner of the new media communications consultancy, Informed Sauce. He has worked with streaming media since the late nineties. Before that, he has been product manager for a number of broadcast equipment manufacturers, and formerly had many years with a leading broadcaster.
Author: Dan Rayburn
Publisher: CRC Press
Published: 2012-08-06
Total Pages: 236
ISBN-13: 1136036822
DOWNLOAD EBOOKThis book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
