Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy". This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that’s roughly equivalent to having a plumber design a new house – you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn’t quite mesh with the strategy the rest of the business is following. To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this summary presents basic imperatives to develop a coherent Internet strategy. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "e-Strategy Pure & Simple" and develop an efficient Internet strategy!
Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations.
A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning. The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won and lost, and the difference is plain. Success is measurable; failure is obvious. In contrast, the pure strategist understands that war is but one aspect of social and political competition, an ongoing interaction that has no finality. Strategy therefore connects the conduct of war with the intent of politics. It shapes and guides military means in anticipation of a panoply of possible coming events. In the process, strategy changes the context within which events will happen. In this new book we see clearly that the goal of strategy is not to culminate events, to establish finality in the discourse between states, but to continue them; to influence state discourse in such a way that it will go forward on favorable terms. For continue it will. This book will provoke debate and stimulate new thinking across the field and strategic studies.
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.
The must-read summary of Michel Robert's book: "Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors". This complete summary of the ideas from Michel Robert's book "Strategy Pure and Simple II" shows that all successful companies share one trait: they are able to think strategically and long term. Unsuccessful companies become bogged down in procedure and operational issues. In his book, the author explains that thinking strategically is not difficult, and can be achieved by following very simple steps. This summary presents Robert's theory in logical stages and will teach you how to learn and apply his advice for guaranteed success. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Strategy Pure and Simple II" and discover how you can learn from the best businesses to make the most of your expertise and resources.
"comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.
This new book unveils powerful moves to win most anytime, anywhere. Includes many new, highly effective ways to win easily and ethically, in competition and cooperation. Useful in politics, business, war, sports, and games. Written by a successful corporate director and West Pointer. Makes protecting yourself much easier!The essence of winning can be distilled from principles common to all successful human action. Of many actions open for examination, two are highly important: competition and cooperation. Studying competition yields insights on winning in fights for rights or interests. Studying cooperation brings skill at winning in groups with shared goals. To cover these subjects, you can read the books of master theorists from Sun Tzu, through Machiavelli and Clausewitz, to Drucker and Deming. You can also read about master practitioners from Ulysses, through Napoleon and Lee, to modern-day captains of industry and esteemed statesmen. To aid you in such effort, this "philosophy of strategy" tries to consolidate, integrate, and improve upon the works of these master strategists. Distilling the essence of competition and cooperation, it reveals the universal rules of winning, those simple yet critical formulas which change a situation to your advantage. In doing so, it crystallizes the powerful methods of attack and defense for your use in virtually any application, whether it be in general life, business, games, sports, politics, martial arts, or war. By presenting strategic action from such a high-level vantage point, this book helps change strategy from an art to a science. In doing so, it provides almost any interested student with the pure power of strategy. Because the development of strategies often means developing better options, the author includes as a supplement his handy new idea generator: "Instant Productivity: 101 Ways to Create."
Two leading strategy experts show companies how to leverage the Internet as a strategic weapon. Based on two decades worth of research and consulting, the e-strategy model described comprises 10 key business strategies.
