Latino Talent
Latino Talent

Author: Robert Rodriguez

Publisher: John Wiley & Sons

Published: 2007-12-21

Total Pages: 240

ISBN-13: 9780470187463

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Praise for Latino Talent "Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book--written by an expert who's deeply respected in this field--provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment."? --RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President,?PRIMER "Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices." --TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories "Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results." --ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation "America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you're at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you'll want to read this strategic approach to building your Latino leadership." --ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE) "Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion." --JULIE FASONE HOLDER, Corporate Vice President, Human Resources, The Dow Chemical Company

Minority Marketing: Issues and Prospects
Minority Marketing: Issues and Prospects

Author: Robert L. King

Publisher: Springer

Published: 2015-05-08

Total Pages: 176

ISBN-13: 3319173928

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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Go-to-Market Strategies for Women Entrepreneurs
Go-to-Market Strategies for Women Entrepreneurs

Author: Victoria L. Crittenden

Publisher: Emerald Group Publishing

Published: 2019-09-06

Total Pages: 313

ISBN-13: 1789732891

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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Hispanic Entrepreneurs in the 2000s
Hispanic Entrepreneurs in the 2000s

Author: Alberto Dávila

Publisher: Stanford University Press

Published: 2013-10-16

Total Pages: 251

ISBN-13: 0804788014

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Hispanics account for more than half the population growth in the United States over the last decade. With this surge has come a dramatic spike in the number of Hispanic-owned businesses. Hispanic Entrepreneurs in the 2000s is a pioneering study of this nascent demographic. Drawing on rich quantitative data, authors Alberto Dávila and Marie T. Mora examine key economic issues facing Hispanic entrepreneurs, such as access to financial capital and the adoption and vitality of digital technology. They analyze the varying effects that these factors have on subsets of the Hispanic community, such as Mexican Americans, Puerto Ricans, Cubans, and Salvadorans, while considering gender and immigrant status. This account highlights key policies to drive the success of Hispanic entrepreneurs, while drawing out strategies that entrepreneurs can use in order to cultivate their businesses. Far-reaching and nuanced, Hispanic Entrepreneurs in the 2000s is an important study of a population that is quickly becoming a vital component of American job creation.