Real Estate Investment
Real Estate Investment

Author: Andrew Baum

Publisher: Routledge

Published: 2015-05-20

Total Pages: 341

ISBN-13: 1317647874

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Real Estate Investment: A Strategic Approach provides a unique introduction to both the theory and practice of real estate investing, and examines the international real estate investment industry as it reacts to the global financial crisis. Andrew Baum outlines the market and the players who dominate it; the investment process; the vehicles available for investment; and a suggested approach to global portfolio construction. The book contains many useful features for students including discussion questions, a full further reading list and case studies drawing on international examples from the UK, continental Europe, the USA and Asia. Ideal for undergraduate and postgraduate students on all real estate and property courses and related business studies and finance courses, Real Estate Investment is designed to provide a foundation for the next generation of investment managers, advisers and analysts. Further resources for lecturers and students are available at: www.routledge.com/cw/baum

Real Estate Marketing
Real Estate Marketing

Author: M. Joseph Sirgy

Publisher: Routledge

Published: 2014-05-09

Total Pages: 319

ISBN-13: 1317689054

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Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

The Ultimate Guide to Marketing for Real Estate Investors
The Ultimate Guide to Marketing for Real Estate Investors

Author: Jim Pellerin

Publisher: Jim Pellerin

Published: 2024-02-24

Total Pages: 210

ISBN-13:

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As a Real Estate Investor, you will need to perform some sort of marketing. Ideally, you should hire someone to do your marketing for you. If you decide you want to do it yourself this book will help get you started. If you decide to hire someone else to do your marketing for you, this book will help you understand what it is they should be doing. This book provides an overview of how to get started with Real Estate Investing marketing. As always, this book is NOT a practical approach to real estate marketing and the reader is NOT expected to be able to start marketing in real estate after completing this book. The topics covered in this book are: Chapter 1: Introduction to Real Estate Investing Chapter 2: Building Your Brand Chapter 3: Targeting the Right Markets Chapter 4: Digital Marketing Strategies Chapter 5: Offline Marketing Strategies Chapter 6: Leveraging Technology in Real Estate Marketing Chapter 7: Crafting Compelling Property Listings Chapter 8: Effective Communication Strategies Chapter 9: Financial Management in Real Estate Marketing Chapter 10: Adapting to Market Changes & Summary

Long-Distance Real Estate Investing
Long-Distance Real Estate Investing

Author: David Greene

Publisher: Biggerpockets Publishing, LLC

Published: 2017-12-14

Total Pages: 287

ISBN-13: 9780997584752

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Live where you want, and invest anywhere it makes sense. "It is a common misperception in real estate investing that you should buy only where you live. David Greene has put that myth to rest... This is a must-read for investors who want to expand their real estate empire nationwide." --David Osborn, bestselling author of Wealth Can't Wait Are you interested in real estate investing, but you live in a hot market that is not suited for buy and hold investing? Do you want to take advantage of wealth-building opportunities, but that seems impossible until the next market crash? Real estate investing is one of the greatest vehicles to build wealth, but it doesn't make sense in every market. Some locations provide incredible returns, while others make it almost impossible to find a single property that profits. Traditionally, investing out of state has been considered risky and unwise. But the rules, technology, and markets have changed: No longer are you forced to invest only in your backyard! In his book, real estate investor and police officer David Greene shows you exactly how he's built a multi-million dollar portfolio through buying, managing, and flipping out-of-state properties, often without ever even seeing the properties in person. David shares every tip, trick, and system he has put in place for over twenty rental properties, so you can avoid making mistakes and shorten your learning curve immensely! What's inside: How to assemble an all-star team to handle each aspect of a deal from A-Z. How to find great deals in any state, regardless of where you live. How to rehab a project from thousands of miles away without worry or complication. How to speak the language of the agents, contractors, lenders, and property managers you will use. How to quickly and easily know which neighborhoods to buy, and which to pass in. How to choose the best materials for your rehab projects and pay the least amount of money. ...And more! Don't let your location dictate your financial freedom. Get the inside scoop to invest--and succeed--anywhere!

The Millionaire Real Estate Agent
The Millionaire Real Estate Agent

Author: Gary Keller

Publisher: McGraw Hill Professional

Published: 2004-04-01

Total Pages: 370

ISBN-13: 0071502084

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Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

The Book on Negotiating Real Estate
The Book on Negotiating Real Estate

Author: J. Scott

Publisher: Biggerpockets Publishing, LLC

Published: 2019-03-28

Total Pages: 263

ISBN-13: 9781947200067

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With over 1,000 successful real estate deals between them, the authors combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process -- from the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing. Aimed at real estate investors and agents at any level, this book not only covers all aspects of negotiating real estate deals, but also contains dozens of true-life stories that highlight how strong negotiation can result in more and better deals, as well as dialogue that will teach you what to say and how to say it, strengthening your ability to close profitable transactions.

The New Rules of Marketing and PR
The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2010-01-15

Total Pages: 324

ISBN-13: 0470606630

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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The Book on Tax Strategies for the Savvy Real Estate Investor
The Book on Tax Strategies for the Savvy Real Estate Investor

Author: Amanda Han

Publisher: Biggerpockets Publishing, LLC

Published: 2016-02-18

Total Pages: 191

ISBN-13: 9780990711766

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Taxes! Boring and irritating, right? Perhaps. But if you want to succeed in real estate, your tax strategy will play a HUGE role in how fast you grow. A great tax strategy can save you thousands of dollars a year - and a bad strategy could land you in legal trouble. That's why BiggerPockets is excited to introduce its newest book, The Book on Tax Strategies for the Savvy Real Estate Investor! To help you deduct more, invest smarter, and pay far less to the IRS!

How to Invest in Real Estate
How to Invest in Real Estate

Author: Brandon Turner

Publisher: Biggerpockets Publishing, LLC

Published: 2018-10-31

Total Pages: 280

ISBN-13: 9780997584707

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Over the many years that we've been serving real estate investors, one of the most asked questions on our site has been, "How Do I Get Started in Real Estate Investing?" New investors will love the fundamentals and even experienced investors will appreciate the high-level view of strategies they may have never even considered. Don't let some guru tell you what the right path is for you. Read How to Invest in Real Estate and see all the paths in one place, so you can make the best choice for you, your family, and your financial future. This book will help new investors get a firm foundation to build their investing business upon. With topics ranging from how to gain a solid real estate education, real estate niches, financing, marketing, and more, this book is truly the definitive guide for helping new investors learn the ropes.