Improving Agricultural Extension

Improving Agricultural Extension

Author: Burton Swanson

Publisher: Daya Books

Published: 2005

Total Pages: 234

ISBN-13: 9788170354086

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This book on Improving Agricultural Extension: a Reference Manual offers a critical review and inventory-analysis of the State of the Art in agricultural extension theory and best practices written by internationally known agricultural extension practitioners, educators and scholars. A total of 38 authors from 15 countries contributed to the 23 chapters of this book and thus they provided broad international perspectives, covering both theory and practice, as well as micro and macro issues related to agricultural extension. It is the third edition of a classic reference manual on agricultural extension published by the Food an Agriculture Organization (FAO) of the United Nations. Aimed at agricultural extension planners, managers, trainers, educators, and field practitioners, this book could be useful in improving the quality of agricultural extension and in generating new ideas and methods for increasing further the cost-effectiveness of agricultural extension programmes. It provides many sound and practical suggestions for developing and improving the conceptual, technical and operational methods and tools in order to strategically plan, efficently manage and scientifically evaluate a problem-solving, demand-driven and needs-based agricultural extension programmes. Contents Part I: Overview of Extension in Agricultural and Rural Development; Chapter 1: The history, development and future of agricultural extension by Gqyn E Jones and Chris Garforth; Chapter 2: Alternative approaches to organizing extension by Uwe Jens Nagel; Chapter 3: The context of extension in agricultural and rural development by Warren Peterson; Chapter 4: The economic contributions of agricultural extension to agricultural and rural development by Robert Evenson; Part II: Improving Extension Programmes and Process; Chapter 5: Assessing target gorup needs by N L McCaslin and Jovan P Tibezinda; Chapter 6: Using rapid or participatory rural appraisal by Jules N Pretty and Simplice D Volouhe; Chapter 7: Developing and delivering extension programmes by Artur Christovao, Timothy Koehnen and Jose Portela; Chapter 8: Selecting appropriate content and methods in programme delivery by Dunstan A Campbell and St Clair Barker; Chapter 9: Improving Women Farmer Access to Extension Services by Janice Jiggins, R K Samanta and Janice E Olawoye; Chapter 10: Implementing strategic extension campaigns by Ronny Adhikarya; Chapter 11: Evaluating extension programmes by David Deshler; Part III: Improving Extension Management; Chapter 12: Formulating extension policy by Tito E Contado; Chapter 13: Improving the Organization and Management of Extension by M W Waldron, J Vsanthakumar and S Arulraj; Chapter 14: Managing human resources within extension by K Vijayaragavan and Y P Singh; Chapter 15: Training and professional development by Abdul Halim and Md Mozahar Ali; Chapter 16: Acquiring and managing financial resources by Robert P Bentz; Chapter 17: Monitoring extension programmes and resources by D C Misra; Chapter 18: Establishing a Management Information System by A Ramesh Babu, Y P Singh and R K Sachdeva; Chapter 19: Strengthening research-extension-farmer linkages by Burton E Swanson; Part IV: Current Trends and Development; Chapter 20: Extension s role in sustainable agricultural development by Niels Roling and Jules N Pretty; Chapter 21: Establishing and strengthening farmer organizations by Shankariah Chamala and P M Shingi; Chapter 22: Privatizing agricultural extension by William M Rivera and John W Cary; Chapter 23: The role of nongovernmental organizations in extension by John Farrington.


Guide to Extension Training

Guide to Extension Training

Author: Peter Oakley

Publisher: Food & Agriculture Org.

Published: 1985

Total Pages: 156

ISBN-13: 9789251014530

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The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.


Public Communication Campaigns

Public Communication Campaigns

Author: Ronald E. Rice

Publisher: SAGE

Published: 2001

Total Pages: 444

ISBN-13: 9780761922063

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This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.


Improving Agricultural Extension

Improving Agricultural Extension

Author: Burton E. Swanson

Publisher: Fao

Published: 1997

Total Pages: 240

ISBN-13:

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This book on Improving Agricultural Extension: a Reference Manual offers a critical review and inventory-analysis of the "State of the Art" in agricultural extension theory and best practices written by internationally known agricultural extension practitioners, educators and scholars. A total of 38 authors from 15 countries contributed to the 23 chapters of this book and thus they provided broad international perspectives, covering both theory and practice, as well as micro and macro issues related to agricultural extension. It is the third edition of a classic reference manual on agricultural extension published by the Food and Agriculture Organization (FAO) of the United Nations. Aimed at agricultural extension planners, managers, trainers, educators, and field practitioners, this book could be useful in improving the quality of agricultural extension and in generating new ideas and methods for increasing further the cost-effectiveness of agricultural extension programmes. It provides many sound and practical suggestions for developing and improving the conceptual, technical, and operational methods and tools in order to strategically plan, efficently manage, and scientifically evaluate a problem-solving, demand-driven and needs-based agricultural extension programmes.


Participatory Communication Strategy Design

Participatory Communication Strategy Design

Author: Paolo Mefalopulos

Publisher: Food & Agriculture Org.

Published: 2004

Total Pages: 126

ISBN-13: 9789251052525

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This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.


Strategy in Information and Influence Campaigns

Strategy in Information and Influence Campaigns

Author: Jarol B. Manheim

Publisher: Routledge

Published: 2011-01-24

Total Pages: 338

ISBN-13: 1136842187

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Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.