Instructional Story Design

Instructional Story Design

Author: Rance Greene

Publisher: Association for Talent Development

Published: 2020-04-07

Total Pages: 274

ISBN-13: 1950496600

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Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.


Story Design

Story Design

Author: Denise Withers

Publisher: Nlab

Published: 2017-12-29

Total Pages: 216

ISBN-13: 9781775055907

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Need a new way to design for the future? This is it. Whether you work with experiences, strategies, services or products, "Story Design" shows you how to find fresh ideas, develop creative campaigns and generate breakthrough solutions. How? With a superpower you already have: narrative intelligence. Go beyond storytelling. Discover Story Design.


Basics of Story Design

Basics of Story Design

Author: S. J. Murray

Publisher: Andered LLC

Published: 2017-08

Total Pages: 154

ISBN-13: 9780692823309

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Step by step, discover the fundamentals of designing great stories through discussion and workshop-style exercises. Although targeted specifically at screenwriters, the building blocks of the story design method are sure to empower all writers, from novelists to children's authors.


Integrated Storytelling by Design

Integrated Storytelling by Design

Author: Klaus Sommer Paulsen

Publisher: Routledge

Published: 2021-07-06

Total Pages: 286

ISBN-13: 1000403807

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This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.


Presentation Zen

Presentation Zen

Author: Garr Reynolds

Publisher: Pearson Education

Published: 2009-04-15

Total Pages: 316

ISBN-13: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.


Meander, Spiral, Explode

Meander, Spiral, Explode

Author: Jane Alison

Publisher: Catapult

Published: 2019-04-02

Total Pages: 273

ISBN-13: 1948226138

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"How lovely to discover a book on the craft of writing that is also fun to read . . . Alison asserts that the best stories follow patterns in nature, and by defining these new styles she offers writers the freedom to explore but with enough guidance to thrive." ―Maris Kreizman, Vulture A Publishers Weekly Best Book of 2019 | A Poets & Writers Best Books for Writers As Jane Alison writes in the introduction to her insightful and appealing book about the craft of writing: “For centuries there’s been one path through fiction we’re most likely to travel― one we’re actually told to follow―and that’s the dramatic arc: a situation arises, grows tense, reaches a peak, subsides . . . But something that swells and tautens until climax, then collapses? Bit masculosexual, no? So many other patterns run through nature, tracing other deep motions in life. Why not draw on them, too?" W. G. Sebald’s Emigrants was the first novel to show Alison how forward momentum can be created by way of pattern, rather than the traditional arc--or, in nature, wave. Other writers of nonlinear prose considered in her “museum of specimens” include Nicholson Baker, Anne Carson, Marguerite Duras, Gabriel García Márquez, Jamaica Kincaid, Clarice Lispector, Susan Minot, David Mitchell, Caryl Phillips, and Mary Robison. Meander, Spiral, Explode is a singular and brilliant elucidation of literary strategies that also brings high spirits and wit to its original conclusions. It is a liberating manifesto that says, Let’s leave the outdated modes behind and, in thinking of new modes, bring feeling back to experimentation. It will appeal to serious readers and writers alike.


The World by Design

The World by Design

Author: A. Eugene Kohn

Publisher: RosettaBooks

Published: 2019-10-08

Total Pages: 398

ISBN-13: 0795352654

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Sharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies


Penguin by Design

Penguin by Design

Author: Phil Baines

Publisher:

Published: 2005

Total Pages: 272

ISBN-13:

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Since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Looking back at seventy years of Penguin, Phil Baines charts the development of British publishing, book cover design and the role of artists in defining the Penguin look.


Steinberger

Steinberger

Author: Jim Reilly

Publisher: Rowman & Littlefield Publishers

Published: 2020

Total Pages: 0

ISBN-13: 9781538136881

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This book explores Ned Steinberger's revolutionary contributions to the world of musical instrument design. With unlimited access to his records and archives as well as countless hours of interviews and discussions provided to the author by Steinberger himself, this book will inspire musicians and fans alike.


The Story of Design

The Story of Design

Author: Charlotte Fiell

Publisher: Goodman Fiell

Published: 2018

Total Pages: 0

ISBN-13: 9781783130177

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The first book ever to tell the whole story of design; from prehistoric times to the present day, this is an essential book for vocational and university students, as well as for adults seeking a comprehensive, yet accessible guide.