Winning the Story Wars
Winning the Story Wars

Author: Jonah Sachs

Publisher: Harvard Business Press

Published: 2012-06-19

Total Pages: 276

ISBN-13: 1422143570

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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

War Stories
War Stories

Author: Gordon Korman

Publisher: Scholastic Inc.

Published: 2020-07-21

Total Pages: 212

ISBN-13: 1338290215

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From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.

History's Greatest Wars
History's Greatest Wars

Author: Joseph Cummins

Publisher: Quarto Publishing Group USA

Published: 2011-05-01

Total Pages: 305

ISBN-13: 1610580559

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A centuries-spanning study of twenty-five pivotal wars that shaped world history, from the Greco-Persian War to the Soviet-Afghan War. Driving and dispersing peoples across the globe, giving birth to and destroying great empires, transforming cultures, and determining systems of government, warfare, as much as anything else, has fashioned our world. History’s Greatest Wars: The Epic Conflicts that Shaped Our Modern World highlights pivotal victories that changed nations, even entire continents, forever, and charts the astonishingly rapid evolution of warfare. It delineates defining moments in the development of political philosophies, as well as the scientific innovations that yielded the machine gun, the tank, and the atom bomb. From the Greco-Persian Wars that began in 500 BCE, to the Vietnam War and beyond, it vividly renders the key victories that turned the tide of war, and recounts the heroism of armies and individuals. Yet it does not shy away from showing the acts of savagery that characterize much warfare: the slaughters and massacres. History’s Greatest Wars covers twenty-five of the most important and “thunderous” wars, wars that shook the world and took part in forming the nations that, today, we call home. The best and worst of humanity is on display here, in a collection that will act as a perfect primer for novices while offering seasoned history readers new perspectives on many famous and some not-so-well-known conflicts. Sweeping in its scope, yet intimate in its insights into the motivations of politicians, strategists, commanders, and soldiers, this is a collection that will enhance your understanding of the modern world and your own place in it.

Archive Wars
Archive Wars

Author: Rosie Bsheer

Publisher: Stanford University Press

Published: 2020-09-22

Total Pages: 468

ISBN-13: 1503612589

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A study of the Saudi Arabian monarchy’s efforts to construct and disseminate a historical narrative to legitimize its rule. The production of history is premised on the selective erasure of certain pasts and the artifacts that stand witness to them. From the elision of archival documents to the demolition of sacred and secular spaces, each act of destruction is also an act of state building. Following the 1991 Gulf War, political elites in Saudi Arabia pursued these dual projects of historical commemoration and state formation with greater fervor to enforce their postwar vision for state, nation, and economy. Seeing Islamist movements as the leading threat to state power, they sought to de-center religion from educational, cultural, and spatial policies. With this book, Rosie Bsheer explores the increasing secularization of the postwar Saudi state and how it manifested in assembling a national archive and reordering urban space in Riyadh and Mecca. The elites’ project was rife with ironies: in Riyadh, they employed world-renowned experts to fashion an imagined history, while at the same time in Mecca they were overseeing the obliteration of a thousand-year-old topography and its replacement with commercial megaprojects. Archive Wars shows how the Saudi state’s response to the challenges of the Gulf War served to historicize a national space, territorialize a national history, and ultimately refract both through new modes of capital accumulation. Praise for Archive Wars “An instant classic. With incredible insight, creativity, and courage, Rosie Bsheer peels away the political and institutional barriers that have so long mystified others seeking to understand Saudi Arabia. Bsheer tells us remarkable new things about the exercise and meaning of power in today’s Saudi Arabia.” —Toby Jones, Rutgers University, author of Desert Kingdom: How Oil and Water Forged Modern Saudi Arabia “There are now two distinct eras in the writing of Saudi Arabian history: before Rosie Bsheer’s Archive Wars and after.” —Robert Vitalis, University of Pennsylvania, author of Oilcraft “Archive Wars explores with conceptual brilliance and historical aplomb the various forms of historical erasure central not just to the Kingdom of Saudi Arabia but to all modern states. In a finely-grained analysis, Rosie Bsheer rethinks the significance of archives, historicism, capital accumulation, and the remaking of the built environment. A must-read for all historians concerned with the materiality of modern state formation.” —Omnia El Shakry, University of California, Davis, author of The Great Social Laboratory: Subjects of Knowledge in Colonial and Postcolonial Egypt

Forever a Soldier
Forever a Soldier

Author: Tom Wiener

Publisher: National Geographic Books

Published: 2005

Total Pages: 356

ISBN-13: 9780792262077

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Contains thirty-seven narratives, drawn from letters, diaries, private memoirs, and oral histories in which American veterans describe their experiences serving in conflicts from the First World War to the twenty-first-century war in Iraq.

Stories of Civil War in El Salvador
Stories of Civil War in El Salvador

Author: Erik Ching

Publisher: UNC Press Books

Published: 2016-08-26

Total Pages: 363

ISBN-13: 1469628678

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El Salvador's civil war began in 1980 and ended twelve bloody years later. It saw extreme violence on both sides, including the terrorizing and targeting of civilians by death squads, recruitment of child soldiers, and the death and disappearance of more than 75,000 people. Examining El Salvador's vibrant life-story literature written in the aftermath of this terrible conflict--including memoirs and testimonials--Erik Ching seeks to understand how the war has come to be remembered and rebattled by Salvadorans and what that means for their society today. Ching identifies four memory communities that dominate national postwar views: civilian elites, military officers, guerrilla commanders, and working class and poor testimonialists. Pushing distinct and divergent stories, these groups are today engaged in what Ching terms a "narrative battle" for control over the memory of the war. Their ongoing publications in the marketplace of ideas tend to direct Salvadorans' attempts to negotiate the war's meaning and legacy, and Ching suggests that a more open, coordinated reconciliation process is needed in this postconflict society. In the meantime, El Salvador, fractured by conflicting interpretations of its national trauma, is hindered in dealing with the immediate problems posed by the nexus of neoliberalism, gang violence, and outmigration.

Between the Wars
Between the Wars

Author: Philip Ziegler

Publisher: MacLehose Press

Published: 2017-03-07

Total Pages: 254

ISBN-13: 1681442477

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At the end of 1918 one prescient American historian began to write a history of the Great War. "What will you call it?" he was asked. "The First World War" was his bleak response. In Between the Wars Philip Ziegler examines the major international turning points - cultural and social as well as political and military - that led the world from one war to another. His perspective is panoramic, touching on all parts of the world where history was being made, giving equal weight to Gandhi's March to the Sea and the Japanese invasion of China as to Hitler's rise to power. It is the tragic story of a world determined that the horrors of the First World War would never be repeated yet committed to a path which in hindsight was inevitably destined to end in a second, even more devastating conflict.

War Time
War Time

Author: Mary L. Dudziak

Publisher: Oxford University Press

Published: 2013-09-19

Total Pages: 232

ISBN-13: 019931585X

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"When is wartime? In common usage, it is a period of time in which a society is at war. But we now live in what President Obama has called 'an age without surrender ceremonies,' where the war on terror remains open-ended and presidents announce an end to conflict in Iraq, even as conflict on the ground persists. It is no longer easy to distinguish between wartime and peacetime. In this inventive meditation on war, time, and the law, Mary L. Dudziak argues that wartime is not a discrete or easily defined period of time. Indeed, America has been engaged in some form of ongoing overseas armed conflict for over a century. Yet policy makers and the American public continue to view wars as exceptional events that eventually give way to normal peace times--a conception that Dudziak believes has two significant consequences. First, because war is thought to be exceptional, 'wartime' remains a shorthand argument justifying extreme actions like torture and detention without trial. Second, ongoing warfare is enabled by the inattention of the American people. More disconnected than ever from the wars their nation is fighting, public disengagement leaves us without political restraints on the exercise of American war powers. Articulately exposing the disconnect between the way we imaging wartime and the practice of American wars, Dudziak illuminates the way the changing nature of American warfare undermines democratic accountability, yet makes democratic engagement all the more necessary."--Dust jacket.

War: How Conflict Shaped Us
War: How Conflict Shaped Us

Author: Margaret MacMillan

Publisher: Random House

Published: 2020-10-06

Total Pages: 332

ISBN-13: 1984856146

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Is peace an aberration? The New York Times bestselling author of Paris 1919 offers a provocative view of war as an essential component of humanity. NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW “Margaret MacMillan has produced another seminal work. . . . She is right that we must, more than ever, think about war. And she has shown us how in this brilliant, elegantly written book.”—H.R. McMaster, author of Dereliction of Duty and Battlegrounds: The Fight to Defend the Free World The instinct to fight may be innate in human nature, but war—organized violence—comes with organized society. War has shaped humanity’s history, its social and political institutions, its values and ideas. Our very language, our public spaces, our private memories, and some of our greatest cultural treasures reflect the glory and the misery of war. War is an uncomfortable and challenging subject not least because it brings out both the vilest and the noblest aspects of humanity. Margaret MacMillan looks at the ways in which war has influenced human society and how, in turn, changes in political organization, technology, or ideologies have affected how and why we fight. War: How Conflict Shaped Us explores such much-debated and controversial questions as: When did war first start? Does human nature doom us to fight one another? Why has war been described as the most organized of all human activities? Why are warriors almost always men? Is war ever within our control? Drawing on lessons from wars throughout the past, from classical history to the present day, MacMillan reveals the many faces of war—the way it has determined our past, our future, our views of the world, and our very conception of ourselves.

Other People's Wars
Other People's Wars

Author: Brent L. Sterling

Publisher: Georgetown University Press

Published: 2021

Total Pages: 337

ISBN-13: 1647120608

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Case studies explore how to improve military adaptation and preparedness in peacetime by investigating foreign wars