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Author: J. Bernstein
Publisher: Springer
Published: 2017-06-30
Total Pages: 408
ISBN-13: 1137375698
DOWNLOAD EBOOKStanding Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: Philip Kotler
Publisher: Harvard Business Press
Published: 1997
Total Pages: 560
ISBN-13: 9780875847375
DOWNLOAD EBOOKArgues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Author: Philip De Courcey
Publisher: Ambassador-Emerald International
Published: 1999-03-01
Total Pages: 385
ISBN-13: 9781889893129
DOWNLOAD EBOOKA contemporary expose of the Roman Catholic and Evangelical Agreement.
Author: Joanne Scheff Bernstein
Publisher: John Wiley & Sons
Published: 2011-01-19
Total Pages: 325
ISBN-13: 111804682X
DOWNLOAD EBOOKAudience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Author: David Mamet
Publisher: Samuel French, Inc.
Published: 1977
Total Pages: 92
ISBN-13: 9780573640230
DOWNLOAD EBOOKIn a Chicago junk shop three small-time crooks plot to rob a man of his coin collection, the showpiece of which is a valuable "Buffalo nickel". These high-minded grifters fancy themselves businessmen pursuing legitmate free enterprise. But the reality of the three--Donny, the oafish junk shop owner; Bobby, a young junkie Donny has taken under his wing; and "Teach"; a violently paranoid braggart--is that they are merely pawns caught up in their own game of last-chance, dead-end, empty pipe dreams.
Author: Charles Yu
Publisher: Pantheon
Published: 2020-01-28
Total Pages: 289
ISBN-13: 0307907198
DOWNLOAD EBOOKNEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • From the infinitely inventive author of How to Live Safely in a Science Fictional Universe comes "one of the funniest books of the year.... A delicious, ambitious Hollywood satire" (The Washington Post). A deeply personal novel about race, pop culture, immigration, assimilation, and escaping the roles we are forced to play. Willis Wu doesn’t perceive himself as the protagonist in his own life: he’s merely Generic Asian Man. Sometimes he gets to be Background Oriental Making a Weird Face or even Disgraced Son, but always he is relegated to a prop. Yet every day, he leaves his tiny room in a Chinatown SRO and enters the Golden Palace restaurant, where Black and White, a procedural cop show, is in perpetual production. He’s a bit player here, too, but he dreams of being Kung Fu Guy—the most respected role that anyone who looks like him can attain. Or is it? After stumbling into the spotlight, Willis finds himself launched into a wider world than he’s ever known, discovering not only the secret history of Chinatown, but the buried legacy of his own family. Infinitely inventive and deeply personal, exploring the themes of pop culture, assimilation, and immigration—Interior Chinatown is Charles Yu’s most moving, daring, and masterful novel yet.
Author: Heidi Mastrogiovanni
Publisher: Lala Pettibone
Published: 2018
Total Pages: 0
ISBN-13: 9781944995737
DOWNLOAD EBOOKGood luck has always arrived with a hearty helping of bad for Lala. So when she sells her screenplay and falls for the perfect man, running off to the City of Lights can only offer so much respite from the petrifying decisions that await her back in LA.
Author: Larry Dressler
Publisher: Berrett-Koehler Publishers
Published: 2010-03-01
Total Pages: 286
ISBN-13: 1605097721
DOWNLOAD EBOOKMany experienced facilitators, OD consultants, coaches, and organizational leaders increasingly find themselves standing in the fire - working in situations where group and community members are polarized, angry, fearful, and confused. Facilitator Larry Dressler has come to believe that simply picking up yet another method or technique wont help in situations like these. What has a truly transformational impact is what he calls the "facilitators presence". Cultivating an ability to access a compassionate presence that people experience as open, authentic, and clear in intention during the most difficult situations moves facilitators from being competent professionals to being on a path toward self-mastery.
Author: Carol Wall
Publisher: Penguin
Published: 2014-03-04
Total Pages: 254
ISBN-13: 0698150988
DOWNLOAD EBOOK"In this profoundly moving memoir, Owita teaches Wall how to find grace amid heartbreak and to accept that beauty exists because it is fleeting—as in her garden, as in life." —People, 4 stars "A perfect spring awakening." —Good Housekeeping A true story of a unique friendship between two people who had nothing—and ultimately everything—in common. Carol Wall, a white woman living in a lily-white neighborhood in Middle America, was at a crossroads in her life. Her children were grown; she had successfully overcome illness; her beloved parents were getting older. One day she notices a dark-skinned African man tending her neighbor’s yard. His name is Giles Owita. He bags groceries at the supermarket. He comes from Kenya. And he’s very good at gardening. Before long Giles is transforming not only Carol’s yard, but her life. Though they are seemingly quite different, a caring bond grows between them. But they both hold long-buried secrets that, when revealed, will cement their friendship forever.
Author: Anaïs Mitchell
Publisher: Penguin
Published: 2020-10-06
Total Pages: 272
ISBN-13: 0593182588
DOWNLOAD EBOOK"Working On A Song is one of the best books about lyric writing for the theater I've read."—Lin-Manuel Miranda Anaïs Mitchell named to TIME's List of the 100 Most Influential People in the World of 2020 An illuminating book of lyrics and stories from Hadestown—the winner of eight Tony Awards, including Best Musical—from its author, songwriter Anaïs Mitchell with a foreword by Steve Earle On Broadway, this fresh take on the Greek myth of Orpheus and Eurydice has become a modern classic. Heralded as “The best new musical of the season,” by The Wall Street Journal, and “Sumptuous. Gorgeous. As good as it gets,” by The New York Times, the show was a breakout hit, with its poignant social commentary, and spellbinding music and lyrics. In this book, Anaïs Mitchell takes readers inside her more than decade’s-long process of building the musical from the ground up—detailing her inspiration, breaking down the lyrics, and opening up the process of creation that gave birth to Hadestown. Fans and newcomers alike will love this deeply thoughtful, revealing look at how the songs from “the underground” evolved, and became the songs we sing again and again.
