Contemporary Sport Marketing
Contemporary Sport Marketing

Author: James J. Zhang

Publisher: Taylor & Francis

Published: 2017-02-17

Total Pages: 296

ISBN-13: 1351967347

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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Sports and national identity. A brief history of Indian hockey 1928 - 1980
Sports and national identity. A brief history of Indian hockey 1928 - 1980

Author: Basudhita Basu

Publisher: GRIN Verlag

Published: 2015-10-16

Total Pages: 21

ISBN-13: 3668067732

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Research Paper (postgraduate) from the year 2015 in the subject Sport - Sport History, , language: English, abstract: This paper tries to probe into many intricate questions regarding the hockey career of India. The previous works mainly deal with the golden years of Indian hockey when India was supreme in the hockey field. But in my paper, I will try to show how the game hockey created a national identity among the Indians and what factors helped hockey in being the national game of India where football and cricket was also popular. The first section of the paper will deal with the birth of hockey in India and its journey to the international sports field. In this section I will discuss which factors made hockey the ‘golden game’ of India. What held the hockey group together which lacked in the other team sports and the American influence in Indian hockey. In this section we will discuss how hockey helped in creating a national identity for the Indians. The seed of nationalism started growing among Indian hockey players and there were several instances which showed that this game helped them create a national identity. This section will try to uphold these instances where a colonized nation could create an identity due to a game. While it was the British who helped spread hockey in India, they were not present when the Indians won their first gold medal. Several Indian newspapers documented this incident and it is very interesting to see the reaction of the colonizers. In this section we will discuss that in detail. In the concluding section we will deal with the factors which led to the deterioration of Indian hockey and why slowly cricket became more popular than it.

Nation at Play
Nation at Play

Author: Ronojoy Sen

Publisher: Columbia University Press

Published: 2015-10-27

Total Pages: 397

ISBN-13: 0231539932

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Reaching as far back as ancient times, Ronojoy Sen pairs a novel history of India's engagement with sport and a probing analysis of its cultural and political development under monarchy and colonialism, and as an independent nation. Some sports that originated in India have fallen out of favor, while others, such as cricket, have been adopted and made wholly India's own. Sen's innovative project casts sport less as a natural expression of human competition than as an instructive practice reflecting a unique play with power, morality, aesthetics, identity, and money. Sen follows the transformation of sport from an elite, kingly pastime to a national obsession tied to colonialism, nationalism, and free market liberalization. He pays special attention to two modern phenomena: the dominance of cricket in the Indian consciousness and the chronic failure of a billion-strong nation to compete successfully in international sporting competitions, such as the Olympics. Innovatively incorporating examples from popular media and other unconventional sources, Sen not only captures the political nature of sport in India but also reveals the patterns of patronage, clientage, and institutionalization that have bound this diverse nation together for centuries.

America, History and Life
America, History and Life

Author:

Publisher:

Published: 2007

Total Pages: 496

ISBN-13:

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Article abstracts and citations of reviews and dissertations covering the United States and Canada.

Sports around the World [4 volumes]
Sports around the World [4 volumes]

Author: John Nauright

Publisher: Bloomsbury Publishing USA

Published: 2012-04-06

Total Pages: 2056

ISBN-13: 159884301X

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This multivolume set is much more than a collection of essays on sports and sporting cultures from around the world: it also details how and why sports are played wherever they exist, and examines key charismatic athletes from around the world who have transcended their sports. Sports Around the World: History, Culture, and Practice provides a unique, global overview of sports and sports cultures. Unlike most works of this type, this book provides both essays that examine general topics, such as globalization and sport, international relations and sport, and tourism and sport, as well as essays on sports history, culture, and practice in world regions—for example, Latin America and the Caribbean, the Middle East and North Africa, Europe, and Oceania—in order to provide a more global perspective. These essays are followed by entries on specific sports, world athletes, stadiums and arenas, famous games and matches, and major controversies. Spanning topics as varied as modern professional cycling to the fictional movie Rocky to the deadly ball game of the ancient Mayans, the first three volumes contain overview essays and entries for specific sports that have been and are currently practiced around the world. The fourth volume provides a compendium of information on the winners of major sporting competitions from around the world. Readers will gain invaluable insights into how sports have been enjoyed throughout all of human culture, and more fully comprehend their cultural contexts. The entries provide suggestions for further reading on each topic—helpful to general readers, students with school projects, university students and academics alike. Additionally, the four-volume Sports Around the World spotlights key charismatic athletes who have changed a sport or become more than just an outstanding player.

India and the Olympics
India and the Olympics

Author: Boria Majumdar

Publisher: Routledge

Published: 2009-05-07

Total Pages: 511

ISBN-13: 1135275742

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In most accounts of Olympic history across the world, India's Olympic journey is a mere footnote. This book is a corrective. Drawing on newly available and hitherto unused archival sources, it demonstrates that India was an important strategic outpost in the Olympic movement that started as a global phenomenon at the turn of the twentieth century. Among the questions the authors answer are: When and how did the Olympic ideology take root in India? Who were the early players and why did they appropriate Olympic sport to further their political ambitions? What explains India's eight consecutive gold medals in Olympic men’s hockey between 1928 and 1956 and what altered the situation drastically, so much so that the team failed to qualify for the 2008 Beijing Games? India and the Olympics also explores why the Indian elite became obsessed with the Olympic ideal at the turn of the twentieth century and how this obsession relates to India's quest for a national and international identity. It conclusively validates the contention that the essence of Olympism does not reside in medals won, records broken or television rights sold as ends in themselves. Particularly for India, the Olympic movement, including the relevant records and statistics, is important because it provides a unique prism to understand the complex evolution of modern Indian society.

The Oxford Handbook of Sports History
The Oxford Handbook of Sports History

Author: Robert Edelman

Publisher: Oxford University Press

Published: 2017

Total Pages: 577

ISBN-13: 0199858918

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Practiced and watched by billions, sport is a global phenomenon. Sport history is a burgeoning sub-field that explores sport in all forms to help answer fundamental questions that scholars examine. This volume provides a reference for sport scholars and an accessible introduction to those who are new to the sub-field.

Sport, Culture and Society
Sport, Culture and Society

Author: Grant Jarvie

Publisher: Routledge

Published: 2006-04-18

Total Pages: 432

ISBN-13: 1134401639

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This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

The Wrestler's Body
The Wrestler's Body

Author: Joseph S. Alter

Publisher: Univ of California Press

Published: 1992-08-03

Total Pages: 336

ISBN-13: 9780520912175

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The Wrestler's Body tells the story of a way of life organized in terms of physical self-development. While Indian wrestlers are competitive athletes, they are also moral reformers whose conception of self and society is fundamentally somatic. Using the insights of anthropology, Joseph Alter writes an ethnography of the wrestler's physique that elucidates the somatic structure of the wrestler's identity and ideology. Young men in North India may choose to join an akhara, or gymnasium, where they subject themselves to a complex program of physical and moral fitness. Alter's first-hand description of each detail of the wrestler's regimen offers a unique perspective on South Asian culture and society. Wrestlers feel that moral reform of Indian national character is essential and advocate their way of life as an ideology of national health. Everyone is called on to become a wrestler and build collective strength through self-discipline.

Sports
Sports

Author: Allen Guttmann

Publisher: Univ of Massachusetts Press

Published: 2004

Total Pages: 504

ISBN-13:

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From ancient Egyptian archery and medieval Japanese football to contemporary American baseball, sports have been shaped by - and in turn have helped shape - the culture of which it is part. This work traces this evolution across continents, cultures, and historical epochs to construct a single comprehensive narrative of the world's sports.