The Sponsorship Handbook

The Sponsorship Handbook

Author: Pippa Collett

Publisher: John Wiley & Sons

Published: 2011-03-28

Total Pages: 264

ISBN-13: 0470979844

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The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post


EBOOK: The Student's Guide To Research Ethics

EBOOK: The Student's Guide To Research Ethics

Author: Paul Oliver

Publisher: McGraw-Hill Education (UK)

Published: 2010-04-16

Total Pages: 224

ISBN-13: 033524016X

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Why should every researcher consider the ethical implications of their work? What constitutes ethical research? How can best practice be maintained throughout a research project? This reader-friendly book examines the ethical issues and questions that occur in university and professional research and will help both beginning and experienced researchers to identify ethical issues when they are conducting research. The book thoroughly examines the broader ethical issues that arise throughout research, from the design stage through to data collection and analysis. It also investigates topical issues such as content, confidentiality and ethical questions in the dissemination of research. There are also discussions of ethical theories as well as case studies that highlight dilemmas and how they can be avoided or resolved. This new edition is thoroughly updated to reflect the greater emphasis researchers must now place on ethics and includes information on: Ethical concerns of the internet and technology Regulatory frameworks and research governance Ethical requirements of funding bodies The involvement of research participants in research design Codes of ethics within different disciplines 'Ethical Dialogue' and 'Ethical Dilemmas' boxes feature throughout the book in order to highlight key issues. There are also further reading sections at the end of each chapter as well as expanded coverage of plagiarism. The Student's Guide to Research Ethics is an invaluable tool for both undergraduate and postgraduate students as well as professionals who research as part of their jobs.


Sport Promotion and Sales Management

Sport Promotion and Sales Management

Author: Richard L. Irwin

Publisher: Human Kinetics

Published: 2008

Total Pages: 356

ISBN-13: 9780736064774

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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.


The Sponsor Effect

The Sponsor Effect

Author: Sylvia Ann Hewlett

Publisher: Harvard Business Press

Published: 2019-05-28

Total Pages: 215

ISBN-13: 1633695662

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Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.