Read and Download eBook Full
Author: Vilma Luoma-aho
Publisher: Edward Elgar Publishing
Published: 2023-05-09
Total Pages: 483
ISBN-13: 1802201963
DOWNLOAD EBOOKThis comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Published: 2021-02-19
Total Pages: 206
ISBN-13: 1800712669
DOWNLOAD EBOOKStrategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Paul A Argenti
Publisher: McGraw Hill Professional
Published: 2009-04-19
Total Pages: 305
ISBN-13: 0071606033
DOWNLOAD EBOOKThe explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Published: 2021-02-19
Total Pages: 340
ISBN-13: 1800712642
DOWNLOAD EBOOKStrategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Joana Díaz-Pont
Publisher: Springer Nature
Published: 2020-05-05
Total Pages: 294
ISBN-13: 3030373304
DOWNLOAD EBOOKThis volume interrogates the intertwining of the local and the digital in environmental communication. It starts by introducing a wave metaphor to tease out major shifts in the field, and situates the intersections of local places and digital networks in the beginning of a third wave. Investigations that feature the centrality of place and digital communication platforms show how we today, as researchers and practitioners, communicate the environment. Contributions identify the need for critical approaches that engage with the wider consequences of this changing media landscape, unpacking local and global tensions in environmental communication research. This empirical case study collection from different parts of the world shows that environmental activists and citizens creatively use digital technologies for campaign purposes. It identifies new environmental communication challenges and opportunities, as well as practices, of environmental activists, NGOs, citizens and local communities, in the fight for social and environmental justice.
Author: Joanna Paliszkiewicz
Publisher: Taylor & Francis
Published: 2024-08-13
Total Pages: 311
ISBN-13: 1040100228
DOWNLOAD EBOOKIn the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial. Trust in Social and Business Relations: Theory and Practice provides a groundbreaking exploration of the multifaceted nature of trust in our modern society. This insightful book navigates the reader through the intricate web of trust in digital and traditional contexts. Across its four compelling parts, the book examines the evolution of human relations in the digital age, investigates the role of trust in various social and business scenarios, explores the dynamics of trust in specific industries, and discusses the broader implications of trust in national and international spheres. With contributions from esteemed academics and industry experts around the globe, this book delves into pressing issues such as the impact of social media on business relationships, the challenges of romantic connections in cyberspace, and the evolving trust dynamics in industries like mobile payments and smart hotels. It also tackles significant themes like trust in government, the nuances of international business negotiations, and the emerging trust paradigms in smart city-port-maritime nexus. The book is not just an academic exploration; it's a vital resource for business professionals, policymakers, and anyone interested in the complexities of trust in our interconnected world. It offers a unique blend of theoretical insights and practical perspectives, making it an indispensable guide for navigating the challenges and opportunities of building trust in the digital age. This book is a must-read for those seeking to understand the delicate balance of trust in the tapestry of modern human relationships.
Author: Ursula Plesner
Publisher: Bloomsbury Publishing
Published: 2019-11-14
Total Pages: 451
ISBN-13: 1350305324
DOWNLOAD EBOOKThis important new textbook offers a lively and topical discussion of how digital technologies impact various aspects of organizations, such as structure, knowledge, collaboration, communication, identity, legitimacy and power. Taking a critical and nuanced approach, this engaging textbook introduces readers to central themes in organization studies and reflects on how changes brought about by digitalization have important implications for private, public and voluntary organizations, and on practical disciples such as strategy, management, innovation and entrepreneurship. Contemporary case studies drawn from a wide range of international organizations demonstrate the real-world relationship between digital technologies and organizing. This is an essential textbook for final year undergraduates, postgraduates and MBA students taking a module in technology and organization. It is also suitable for any student of organizational studies wanting to understand more about the role that the digital plays in contemporary organizing.
Author: Mike Golio
Publisher: CRC Press
Published: 2000-12-20
Total Pages: 1377
ISBN-13: 1420036769
DOWNLOAD EBOOKThe recent shift in focus from defense and government work to commercial wireless efforts has caused the job of the typical microwave engineer to change dramatically. The modern microwave and RF engineer is expected to know customer expectations, market trends, manufacturing technologies, and factory models to a degree that is unprecedented in the
Author: Steven J. Isakowitz
Publisher: AIAA
Published: 1999
Total Pages: 622
ISBN-13: 9781563473531
DOWNLOAD EBOOKThis best-selling reference guide contains the most reliable and up-to-date material on launch programs in Brazil, China, Europe, India, Israel, Japan, Russia, Ukraine, and the United States. Packed with illustrations and figures, the third edition has been extensively updated and expanded, and offers a quick and easy data retrieval source for policymakers, planners, engineers, launch buyers, and students.
