Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

School, Family, and Community Partnerships
School, Family, and Community Partnerships

Author: Joyce L. Epstein

Publisher: Corwin Press

Published: 2018-07-19

Total Pages: 508

ISBN-13: 1483320014

DOWNLOAD EBOOK

Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Science And Human Behavior
Science And Human Behavior

Author: B.F Skinner

Publisher: Simon and Schuster

Published: 2012-12-18

Total Pages: 484

ISBN-13: 1476716153

DOWNLOAD EBOOK

The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics

The Ocean and Cryosphere in a Changing Climate
The Ocean and Cryosphere in a Changing Climate

Author: Intergovernmental Panel on Climate Change (IPCC)

Publisher: Cambridge University Press

Published: 2022-04-30

Total Pages: 755

ISBN-13: 9781009157971

DOWNLOAD EBOOK

The Intergovernmental Panel on Climate Change (IPCC) is the leading international body for assessing the science related to climate change. It provides policymakers with regular assessments of the scientific basis of human-induced climate change, its impacts and future risks, and options for adaptation and mitigation. This IPCC Special Report on the Ocean and Cryosphere in a Changing Climate is the most comprehensive and up-to-date assessment of the observed and projected changes to the ocean and cryosphere and their associated impacts and risks, with a focus on resilience, risk management response options, and adaptation measures, considering both their potential and limitations. It brings together knowledge on physical and biogeochemical changes, the interplay with ecosystem changes, and the implications for human communities. It serves policymakers, decision makers, stakeholders, and all interested parties with unbiased, up-to-date, policy-relevant information. This title is also available as Open Access on Cambridge Core.

Basic Methods of Policy Analysis and Planning
Basic Methods of Policy Analysis and Planning

Author: Carl Patton

Publisher: Routledge

Published: 2015-08-26

Total Pages: 481

ISBN-13: 1317350006

DOWNLOAD EBOOK

Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.

Know My Name
Know My Name

Author: Chanel Miller

Publisher: Penguin

Published: 2020-08-18

Total Pages: 386

ISBN-13: 0735223726

DOWNLOAD EBOOK

A NEW YORK TIMES BESTSELLER "Know My Name is a gut-punch, and in the end, somehow, also blessedly hopeful." --Washington Post Universally acclaimed, rapturously reviewed, and an instant New York Times bestseller, Chanel Miller's breathtaking memoir "gives readers the privilege of knowing her not just as Emily Doe, but as Chanel Miller the writer, the artist, the survivor, the fighter." (The Wrap). Her story of trauma and transcendence illuminates a culture biased to protect perpetrators, indicting a criminal justice system designed to fail the most vulnerable, and, ultimately, shining with the courage required to move through suffering and live a full and beautiful life. Know My Name will forever transform the way we think about sexual assault, challenging our beliefs about what is acceptable and speaking truth to the tumultuous reality of healing. Entwining pain, resilience, and humor, this memoir will stand as a modern classic.

Microcosm
Microcosm

Author: Carl Zimmer

Publisher: Vintage

Published: 2008-05-06

Total Pages: 257

ISBN-13: 0307377563

DOWNLOAD EBOOK

A Best Book of the YearSeed Magazine • Granta Magazine • The Plain-DealerIn this fascinating and utterly engaging book, Carl Zimmer traces E. coli's pivotal role in the history of biology, from the discovery of DNA to the latest advances in biotechnology. He reveals the many surprising and alarming parallels between E. coli's life and our own. And he describes how E. coli changes in real time, revealing billions of years of history encoded within its genome. E. coli is also the most engineered species on Earth, and as scientists retool this microbe to produce life-saving drugs and clean fuel, they are discovering just how far the definition of life can be stretched.

Pale Blue Dot
Pale Blue Dot

Author: Carl Sagan

Publisher: Ballantine Books

Published: 2011-07-06

Total Pages: 386

ISBN-13: 0307801012

DOWNLOAD EBOOK

“Fascinating . . . memorable . . . revealing . . . perhaps the best of Carl Sagan’s books.”—The Washington Post Book World (front page review) In Cosmos, the late astronomer Carl Sagan cast his gaze over the magnificent mystery of the Universe and made it accessible to millions of people around the world. Now in this stunning sequel, Carl Sagan completes his revolutionary journey through space and time. Future generations will look back on our epoch as the time when the human race finally broke into a radically new frontier—space. In Pale Blue Dot, Sagan traces the spellbinding history of our launch into the cosmos and assesses the future that looms before us as we move out into our own solar system and on to distant galaxies beyond. The exploration and eventual settlement of other worlds is neither a fantasy nor luxury, insists Sagan, but rather a necessary condition for the survival of the human race. “Takes readers far beyond Cosmos . . . Sagan sees humanity’s future in the stars.”—Chicago Tribune

Good Economics for Hard Times
Good Economics for Hard Times

Author: Abhijit V. Banerjee

Publisher: PublicAffairs

Published: 2019-11-12

Total Pages: 398

ISBN-13: 1541762878

DOWNLOAD EBOOK

The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

The Last 8
The Last 8

Author: Laura Pohl

Publisher: Sourcebooks, Inc.

Published: 2019-03-05

Total Pages: 266

ISBN-13: 1492669903

DOWNLOAD EBOOK

An LGBTQ YA "sci-fi romp" (Kirkus), The Last 8 is a thrilling high-stakes survival story about the last eight teenagers left on Earth after aliens attack, praised as "An extravaganza of nonstop action" (School Library Journal) Extinction was just the beginning... Clover Martinez has always been a survivor, which is the reason she isn't among the dead when aliens invade and destroy Earth as she knows it. Clover is convinced she's the only one left until she hears a voice on the radio urging her to go to the former Area 51. When she arrives, she's greeted by a band of misfits who call themselves The Last Teenagers on Earth. Only they aren't the ragtag group of heroes Clover was expecting. The seven strangers seem more interested in pretending the world didn't end than fighting back, and Clover starts to wonder if she was better off alone. But when she finds a hidden spaceship within the walls of the compound, she doesn't know what to believe...or who to trust. The Last 8 is perfect for readers looking for: heart-pounding young adult survival books tween and teen LGBTQ books sci-fi Latinx teen books expert world-building and relatable, funny, diverse characters Praise for The Last 8: "The Walking Dead meets Alien in this expertly plotted debut. Teens will want to follow Clover on her next adventure!" — Zoraida Cordova, author of the Brooklyn Brujas series "The Last 8 is diverse and immersive science fiction...With its powerful world building and emotional twists, The Last 8 is a beautifully fresh take on the idea of an alien apocalypse." — Foreword Reviews "A sci-fi romp with ample intergalactic twists to keep readers satisfied." — Kirkus Reviews "This debut is, at times, both joyful and heartbreaking ... Pohl's characters are tough, funny, and brave as they manage to persevere despite the debilitating weight of grief." — Booklist