Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Let's Pretend This Never Happened

Let's Pretend This Never Happened

Author: Jenny Lawson

Publisher: Penguin

Published: 2012-04-17

Total Pages: 384

ISBN-13: 1101573082

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The #1 New York Times bestselling (mostly true) memoir from the hilarious author of Furiously Happy. “Gaspingly funny and wonderfully inappropriate.”—O, The Oprah Magazine When Jenny Lawson was little, all she ever wanted was to fit in. That dream was cut short by her fantastically unbalanced father and a morbidly eccentric childhood. It did, however, open up an opportunity for Lawson to find the humor in the strange shame-spiral that is her life, and we are all the better for it. In the irreverent Let’s Pretend This Never Happened, Lawson’s long-suffering husband and sweet daughter help her uncover the surprising discovery that the most terribly human moments—the ones we want to pretend never happened—are the very same moments that make us the people we are today. For every intellectual misfit who thought they were the only ones to think the things that Lawson dares to say out loud, this is a poignant and hysterical look at the dark, disturbing, yet wonderful moments of our lives. Readers Guide Inside


Five Ways to Forgiveness

Five Ways to Forgiveness

Author: Ursula K. Le Guin

Publisher: Library of America

Published: 2017-09-05

Total Pages: 293

ISBN-13: 1598535714

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Set in the same universe as Le Guin’s The Left Hand of Darkness and The Dispossessed, these five linked Hainish stories follow far-future human colonies living in the distant solar system Here for the first time is the complete suite of five linked stories from Ursula K. Le Guin’s acclaimed Hainish series, which tells the history of the Ekumen, the galactic confederation of human colonies founded by the planet Hain. First published as Four Ways to Forgiveness, and now joined by a fifth story, Five Ways to Forgiveness focuses on the twin planets Werel and Yeowe—two worlds whose peoples, long known as “owners” and “assets,” together face an uncertain future after civil war and revolution. In “Betrayals” a retired science teacher must make peace with her new neighbor, a disgraced revolutionary leader. In “Forgiveness Day,” a female official from the Ekumen arrives to survey the situation on Werel and struggles against its rigidly patriarchal culture. Embedded within “A Man of the People,” which describes the coming of age of Havzhiva, an Ekumen ambassador to Yeowe, is Le Guin’s most sustained description of the Ur-planet Hain. “A Woman’s Liberation” is the remarkable narrative of Rakam, born an asset on Werel, who must twice escape from slavery to freedom. Joined to them is “Old Music and the Slave Women,” in which the charismatic Hainish embassy worker, who appears in two of the four original stories, returns for a tale of his own. Of this capstone tale Le Guin has written, “the character called Old Music began to tell me a fifth tale about the latter days of the civil war . . . I’m glad to see it joined to the others at last.”


The Storyteller's Thesaurus

The Storyteller's Thesaurus

Author: Troll Lord Games

Publisher: Troll Lord Games

Published: 2015-04-30

Total Pages: 551

ISBN-13: 9781936822355

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Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:


Reading Behind Bars

Reading Behind Bars

Author: Jill Grunenwald

Publisher: Center Point

Published: 2019-09

Total Pages: 500

ISBN-13: 9781643583211

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In December 2008, twentysomething Jill Grunenwald graduated with her master's degree in library science, ready to start living her dream of becoming a librarian. But the economy had a different idea. As the Great Recession reared its ugly head, jobs were scarce. After some searching, however, Jill was lucky enough to snag one of the few librarian gigs left in her home state of Ohio. The catch? The job was behind bars as the prison librarian at a men's minimum-security prison. Talk about baptism by fire.


Mother Land

Mother Land

Author: Leah Franqui

Publisher: HarperCollins

Published: 2020-07-14

Total Pages: 409

ISBN-13: 006293886X

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“Lively and evocative, Mother Land is a deftly crafted exploration of identity and culture, with memorable and deeply human characters who highlight how that which makes us different can ultimately unite us.”—Amy Myerson, author of The Bookshop of Yesterdays and The Imperfects From the critically acclaimed author of America for Beginners, a wonderfully insightful, witty, and heart-piercing novel, set in Mumbai, about an impulsive American woman, her headstrong Indian mother-in-law, and the unexpected twists and turns of life that bond them. When Rachel Meyer, a thirtysomething foodie from New York, agrees to move to Mumbai with her Indian-born husband, Dhruv, she knows some culture shock is inevitable. Blessed with a curious mind and an independent spirit, Rachel is determined to learn her way around the hot, noisy, seemingly infinite metropolis she now calls home. But the ex-pat American’s sense of adventure is sorely tested when her mother-in-law, Swati, suddenly arrives from Kolkata—a thousand miles away—alone, with an even more shocking announcement: she’s left her husband of more than forty years and moving in with them. Nothing the newlyweds say can budge the steadfast Swati, and as the days pass, it becomes clear she is here to stay—an uneasy situation that becomes more difficult when Dhruv is called away on business. Suddenly these two strong-willed women from such very different backgrounds, who see life so differently, are alone together in a home that each is determined to run in her own way—a situation that ultimately brings into question the very things in their lives that had seemed perfect and permanent . . . with results neither of them expect. Heartfelt, charming, deeply insightful and wise, Mother Land introduces us to two very different women from very different cultures . . . who maybe aren’t so different after all.


My Latest Grievance

My Latest Grievance

Author: Elinor Lipman

Publisher: Houghton Mifflin Harcourt

Published: 2007-05-08

Total Pages: 378

ISBN-13: 0547527144

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A liberal New England college campus is a peculiar place for a girl to grow up in this “lovable, psychologically intricate [and] bittersweet farce” (The New York Times Book Review). Massachusetts, 1970s. Born to a pair of “bleeding heart” professors who live on campus as dorm parents, Frederica Hatch soon finds herself the unofficial mascot of Dewing College. Life is so ideal that by the time she becomes a teenager, Frederica finds herself chafing under the care of "the most annoyingly evenhanded parental team in the history of civilization." But she’s about to learn that life isn’t as simple or idyllic as it seems—even amid the manicured lawns of a small women’s college like Dewing. A new dorm parent has just arrived on campus. Laura Lee French is glamorous, worldly, and the former wife of Frederica’s father. Suddenly, Frederica sees her parents’ lives—and by extension her own—in a whole new light. “May be Lipman's best work so far... Every page offers laugh-out-loud dialogue.”—The Seattle Times


A Coastal Journey

A Coastal Journey

Author:

Publisher: Exit Zero Pub

Published: 2014-07

Total Pages: 200

ISBN-13: 9780986052354

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In this breathtaking travelogue, photographer Kathy Fallon guides readers on a magical, inspirational journey through some of America's most beloved coastlines and coastlands—from the Wildwoods and Cape May in southern New Jersey to the Outer Banks in North Carolina. Fallon's photos capture the power of the waves, the drama of the dunes, and the seductive charm of the surf and the sand. For anyone who loves the shore, this assortment will act as a treasury of nature's most memorable creations.


Tunerville

Tunerville

Author: A. Elizabeth West

Publisher:

Published: 2020-01-06

Total Pages: 324

ISBN-13: 9781734483710

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If you've ever wondered what would happen if you could meet a ghost, talk to it, or even touch it, this book is for you! Paranormal investigator Chris Taylor really wants to see a ghost. So he invents a remote control that tunes them back into the physical world. Hoping to help stranded spirits, he sells the rights to a TV network, only to see his gadget disrupt both earthly and unearthly society. The tuner's effect on humanity threatens the dimension that houses the afterlife, known as the Realm. Its Directorate sends an emissary, Callahan, to oversee a solution: Chris must persuade people to stop using his invention. The living don't want to give up the tuners - and neither do the dead. Chris enlists help from his friends, Callahan, and a groovy Seventies ghost and begins a clumsy romance with activist Hannah Lively. But when a scientist bent on glory tweaks the tuner and opens a dangerous portal, they're forced to devise a perilous plan to stop her. What follows takes Chris on a journey he never imagined, one that could ultimately cost him everything.


Surround Audience

Surround Audience

Author: Lauren Cornell

Publisher: Skira

Published: 2015

Total Pages: 0

ISBN-13: 9780847845200

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"This exhibition and book mark the third edition of the Triennial, a signature initiative of the New Museum devoted to early-career artists from around the world. It provides an important platform for an emergent generation of artists that is shaping the discourse of contemporary art. The Triennial's predictive, rather than retrospective, model embodies the institution's thirty-seven-year commitment to exploring the future of culture through the art of today"--Page 7.