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Digitization, the global networking of individuals and organizations, and the transition from an industrial to an information society are key reasons for the importance of digital government. In particular, the enormous influence of the Internet as a global networking and communication system affects the performance of public services. This textbook introduces the concept of digital government as well as digital management and provides helpful insights and strategic advice for the successful implementation and maintenance of digital government systems.
Covering one of the foundational social media platforms, this title guides readers through concrete exercises to educate them on the limits and possibilities of sharing. Focusing on tools to build skills, it covers creating multimedia content and devising and strategizing for a marketable brand presence as an individual or on behalf of a business or organization. These twenty activities provide a step-by-step pathway to social media literacy and consider social media from a critical position while evaluating privacy, reputation, and appropriate content.
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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world? This book brings together expert scholars and reflective practitioners via a network of dialogue and exchange to help drive forward a sustainable future for the fashion industry. With a focus on technological innovation, the contributions to this book provide a range of case studies from design thinking, through digital clothing and inclusive fashion. This book will be of interest to researchers and scholars in the fields of circular business and the fashion industry, and provides a unique resource for readers seeking to understand more about the need for responsible fashion and how technology might be able to help.
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!
This book provides the information that is required to start a small spacecraft program for educational purposes. This will include a discussion of multiple approaches to program formation and build / buy / hybrid decision considerations. The book also discusses how a CubeSat (or other small spacecraft program) can be integrated into course and/or program curriculum and the ancillary benefits that such a program can provide. The assessment of small spacecraft programs and participatory project-based learning programs is also discussed extensively. The book presents prior work related to program assessment (both for a single program and internationally) and discusses how similar techniques can be utilized for both formative and summative assessment of a new program. The utility of these metrics (and past assessment of other programs) in gaining buy-in for program formation and funding is also considered.
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