Social Media ROI

Social Media ROI

Author: Olivier Blanchard

Publisher: Pearson Education

Published: 2011-02-22

Total Pages: 485

ISBN-13: 0132678020

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.


Future Directions in Digital Information

Future Directions in Digital Information

Author: David Baker

Publisher: Chandos Publishing

Published: 2020-10-24

Total Pages: 422

ISBN-13: 0128221771

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The last decade has seen significant global changes that have impacted the library, information, and learning services and sciences. There is now a mood to find pragmatic information solutions to pressing global challenges. Future Directions in Digital Information presents the latest ideas and approaches to digital information from across the globe, portraying a sense of transition from old to new. This title is a comprehensive, international take on key themes, advances, and trends in digital information, including the impact of developing technologies. The latest volume in the 'Chandos Digital Information Review Series', this book will help practitioners and thinkers looking to keep pace with, and excel among, the digital choices and pathways on offer, to develop new systems and models, and gain information on trends in the educational and industry contexts that make up the information sphere. A group of international contributors has been assembled to give their view on how information professionals and scientists are creating the future along five distinct themes: Strategy and Design; Who are the Users?; Where Formal meets Informal; Applications and Delivery; and finally, New Paradigms. The multinational perspectives contained in this volume acquaint readers with problems, approaches, and achievements in digital information from around the world, with equity of information access emerging as a key challenge. - Presents a global perspective on how information science and services are changing and how they can best adapt - Gives insight into how managers can make the best decisions about the future provision of their information services - Engages key practical issues faced by information professionals such as how best to collect and deploy user data in libraries - Presents digital literacy as a global theme, stressing the need to foster literacy in a broad range of contexts - Interrogates how ready information professionals are for emergent technological and social change across the globe


Discover Digital Libraries

Discover Digital Libraries

Author: Iris Xie

Publisher: Elsevier

Published: 2016-07-26

Total Pages: 390

ISBN-13: 0124201059

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Discover Digital Libraries: Theory and Practice is a book that integrates both research and practice concerning digital library development, use, preservation, and evaluation. The combination of current research and practical guidelines is a unique strength of this book. The authors bring in-depth expertise on different digital library issues and synthesize theoretical and practical perspectives relevant to researchers, practitioners, and students. The book presents a comprehensive overview of the different approaches and tools for digital library development, including discussions of the social and legal issues associated with digital libraries. Readers will find current research and the best practices of digital libraries, providing both US and international perspectives on the development of digital libraries and their components, including collection, digitization, metadata, interface design, sustainability, preservation, retrieval, and evaluation of digital libraries. - Offers an overview of digital libraries and the conceptual and practical understanding of digital libraries - Presents the lifecycle of digital library design, use, preservation and evaluation, including collection development, digitization of static and multimedia resources, metadata, digital library development and interface design, digital information searching, digital preservation, and digital library evaluation - Synthesizes current research and the best practices of digital libraries, providing both US and international perspectives on the development of digital libraries - Introduces new developments in the area of digital libraries, such as large-scale digital libraries, social media applications in digital libraries, multilingual digital libraries, digital curation, linked data, rapid capture, guidelines for the digitization of multimedia resources - Highlights the impact, challenges, suggestions for overcoming these challenges, and trends of present and future development of digital librariesOffers a comprehensive bibliography for each chapter


The Identity of the Contemporary Public Library

The Identity of the Contemporary Public Library

Author: Collectif

Publisher: Ledizioni

Published: 2019-10-09

Total Pages: 218

ISBN-13: 8855260030

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The volume deals with some of the most relevant issues related to the identity of the public library and its historical, cultural, social, organizational changes, according to a comparative perspective. The topics are covered in four sections (History, Present and Future of the Public Library; Models of Analysis, Measurement, Evaluation; Complexity Challenges; Work in Progress), thus providing a wide overview of the present and the future of an institution paramount in improving people’s lives


Social Media for Communication and Instruction in Academic Libraries

Social Media for Communication and Instruction in Academic Libraries

Author: Jennifer Joe

Publisher: IGI Global, Information Science Reference

Published: 2019

Total Pages: 0

ISBN-13: 9781522580973

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"This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--


Citizen Inquiry

Citizen Inquiry

Author: Christothea Herodotou

Publisher: Routledge

Published: 2017-09-21

Total Pages: 378

ISBN-13: 1315458594

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Citizen Inquiry: Synthesising Science and Inquiry Learning is the first book of its kind to bring together the concepts of citizen science and inquiry-based learning to illustrate the pedagogical advantages of this approach. It shifts the emphasis of scientific investigations from scientists to the general public, by educating learners of all ages to determine their own research agenda and devise their own investigations underpinned by a model of scientific inquiry. ‘Citizen inquiry’ is an original approach to research education that refers to mass participation of the public in joining inquiry-led scientific investigations. Using a range of practical case studies underpinned by the theory of inquiry-based learning, this book has significant implications for teaching and learning through exploration of how new technologies can be used to engage with scientific research. Key features include: a new perspective on science education and science practice through crowd-sourced research explanation of the benefits of this innovative approach to teaching and learning a steady shift of emphasis from theory to application for readers to understand thoroughly the current state of research in the field and its applications to practice examples of practical applications of this approach and recommendations on how successful citizen inquiry applications can be developed. This edited volume is essential reading for academic researchers and professional educators interested in the potential of online technology in all levels of education, from primary and secondary level through to further education and lifelong learning. It will be ideal reading on any undergraduate or postgraduate course involving research methods in education as well as developments in science education and educational software.


Instruction in Libraries and Information Centers

Instruction in Libraries and Information Centers

Author: Laura Saunders

Publisher:

Published: 2020

Total Pages: 389

ISBN-13: 9781946011091

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"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.


Library 2.0

Library 2.0

Author: Michael E. Casey

Publisher: Information Today, Inc.

Published: 2007

Total Pages: 202

ISBN-13: 1573872970

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Gives practical advice on how to improve library services using web 2.0 technology and describes a service model of constant and purposeful change, evaluation and user participation.


Exploring the Relationship Between Media, Libraries, and Archives

Exploring the Relationship Between Media, Libraries, and Archives

Author: Chisita, Collence Takaingenhamo

Publisher: IGI Global

Published: 2018-09-21

Total Pages: 283

ISBN-13: 1522558411

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New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.