Social - Local - Mobile
Social - Local - Mobile

Author: Gerrit Heinemann

Publisher: Springer

Published: 2014-11-20

Total Pages: 218

ISBN-13: 3662439646

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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Gaming in Social, Locative and Mobile Media
Gaming in Social, Locative and Mobile Media

Author: L. Hjorth

Publisher: Springer

Published: 2014-05-29

Total Pages: 247

ISBN-13: 1137301422

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Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.

Social, Casual and Mobile Games
Social, Casual and Mobile Games

Author: Michele Willson

Publisher: Bloomsbury Publishing USA

Published: 2017-08-24

Total Pages: 319

ISBN-13: 150132019X

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The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.

Apps Management and E-Commerce Transactions in Real-Time
Apps Management and E-Commerce Transactions in Real-Time

Author: Rezaei, Sajad

Publisher: IGI Global

Published: 2017-03-16

Total Pages: 403

ISBN-13: 1522524509

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Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

The PayPal Official Insider Guide to Mobile Profits
The PayPal Official Insider Guide to Mobile Profits

Author: Matt T. Jones

Publisher: Pearson Education

Published: 2011-10-14

Total Pages: 240

ISBN-13: 0132824914

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Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to: Maximize payment opportunities in the open mobile marketplace Apply mobile website and app building best practices Integrate PayPal Mobile express checkout and payment software systems Master mobile consumer shopping behavior, technology, and payment trends Profit with custom, efficient PayPal Mobile payment options for your business This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.

Mobile Technology and Social Transformations
Mobile Technology and Social Transformations

Author: Stefanie Felsberger

Publisher: Routledge

Published: 2021-05-03

Total Pages: 174

ISBN-13: 1000375218

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This book investigates the ways in which the mobile telephone has transformed societies around the world, bringing both opportunities and challenges. At a time when knowledge and truth are increasingly contested, the book asks how mobile technology has changed the ways in which people create, disseminate, and access knowledge. Worldwide, mobile internet access has surpassed desktop access, and it is estimated that by 2022 there will be AN excess of 6 billion mobile phone users in the world. This widespread proliferation raises all sorts of questions around who creates knowledge, how is that knowledge shared and proliferated, and what are the structural political, economic, and legal conditions in which knowledge is accessed. The practices and power dynamics around mobile technologies are location specific. They look different depending on whether one chooses to highlight the legal, social, political, or economic context. Bringing together scholars, journalists, activists and practitioners from around the world, this book embraces this complexity, providing a multifaceted picture that acknowledges the tensions and contradictions surrounding accessing knowledge through mobile technologies. With case studies from Hong Kong, South Korea, India, Syria, Egypt, Botswana, Brazil, and the US, this book provides an important account of the changing nature of our access to knowledge, and is key reading for students, researchers, activists and policy makers with an interest in technology and access to knowledge, communication, social transformation, and global development.

Handbook of Research on Human Social Interaction in the Age of Mobile Devices
Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Author: Xu, Xiaoge

Publisher: IGI Global

Published: 2016-06-16

Total Pages: 569

ISBN-13: 1522504702

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Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Digital Marketing
Digital Marketing

Author: Ira Kaufman

Publisher: Routledge

Published: 2014-10-17

Total Pages: 368

ISBN-13: 1317999754

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

Mobile Social Networking and Computing
Mobile Social Networking and Computing

Author: Yufeng Wang

Publisher: CRC Press

Published: 2014-09-05

Total Pages: 410

ISBN-13: 146655276X

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Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanism