Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Quick Smart English is a radical, rapid, revision course in English language communication for students at Advanced level (Common European Framework B2-C1). QSE has a strong functional, grammatical and lexical framework. QSE provides extensive practice of all four language learning skills, particularly speaking, aided by Language banks on the fold-out cover flaps. QSE is officially recognised as valuable preparation for the GESE and ISE examinations of Trinity College, London and includes extensive Trinity examination practice activities. QSE is based on stimulating and controversial topics to promote real discussion in class about subjects that really matter to students. It includes a unit-by-unit Glossary. QSE uses task-based learning activities including Conversations and Topic Presentations plus a wide range of pair and group exercises using Role play cards. QSE includes cross-curricular, Content and Language Integrated Learning (CLIL) themes, such as science, economics and law in English. QSE texts are drawn from a wide range of English-speaking world sources, from reportage to fiction, and include authentic Extended reading sections. QSE Workbook comes included in the Student's Book. QSE 'watch and listen' DVD consists of 20 units of audio and visual material - 6 videos and 14 audios, plus PDF files for transcripts. QSE Teacher's Guide includes photcopiable exam practice materials.
Jack Olsen’s blunt depiction of the shameful treatment of black athletes in the 1960’s. A view of the sport most Americans refused to see during a time of complacency and pervasive racial crisis in America. Black collegiate athletes were often dehumanized, exploited and discarded. Recruited for their skill then lionized on the field and ostracized on campus. The world of professional sports offered black athlete’s opportunity but not equality. Positions that carry authority and responsibility were typically labeled “white only”. Olsen interviewed sociologists, black community leaders, coaches, AD’s and numerous athletes. This ground-breaking and controversial report sparked nationwide reforms when it was covered in a five-part series published by Sports Illustrated in 1968.
"It is a record of her awakening from a great spiritual numbness into a renewed determination to make her life of service to others -- to live so that on each third of March to come she can look back upon some achievement that has justified her teacher's faith in her. Miss Keller's whole philosophy is in these pages" -- page vi.
The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.
During the mid-1990s, the O.J. Simpson murder trial dominated the media in the United States and were circulated throughout the world via global communications networks. The case became a spectacle of race, gender, class and violence, bringing in elements of domestic melodrama, crime drama and legal drama. According to this fascinating new book, the Simpson case was just one example of what the author calls 'media spectacle' - a form of media culture that puts contemporary dreams, nightmares, fantasies and values on display. Through the analysis of several such media spectacles - including Elvis, The X Files, Michael Jordan, and the Bill Clinton sex scandals - Doug Kellner draws out important insights into media, journalism, the public sphere and politics in an era of new technologies. In this excellent follow up to his best selling Media Culture, Kellner's fascinating new volume delivers an informative read for students of sociology, culture and media.
"Five-decade chronicle of television history [covering] ... all daytime programs that aired for three or more weeks on a commercial network between 1947 and 1996, plus 100 nationally syndicated shows from the same period ... . [Includes] cartoons, children's programs, game shows, news shows, soap operas, sports programs, [and] talk shows ... . Provides the dates each show aired, a synosis of its plot, its principal cast members, and other pertinent information"--Back cover.
The critically acclaimed, San Francisco Chronicle bestseller—a gripping story of the strife and tragedy that led to San Francisco’s ultimate rebirth and triumph. Salon founder David Talbot chronicles the cultural history of San Francisco and from the late 1960s to the early 1980s when figures such as Harvey Milk, Janis Joplin, Jim Jones, and Bill Walsh helped usher from backwater city to thriving metropolis.
