Business and Society
Business and Society

Author: Anne T. Lawrence

Publisher: McGraw-Hill College

Published: 2004-04-01

Total Pages: 535

ISBN-13: 9780072986211

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Business and Society: Stakeholder Relations, Ethics and Public Policy by Lawrence/Weber/Post, has continued through several successive author teams to be the market-leader in its field. For over thirty years, Business and Society has been updated and reinvented in response to society’s relationship to business. Business and Society, 11e highlights why government regulation is sometimes required as well as new models of business-community collaboration. Business and Society, 11e is a book with a point of view. Lawrence, Weber and Post believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success. The book is designed to be easily modularized; an instructor who wishes to focus on a particular portion of the material may select individual chapters or cases to be packaged in a Primis custom product.

Communication Matters
Communication Matters

Author: Kory Floyd

Publisher:

Published: 2011

Total Pages: 450

ISBN-13: 9780071221498

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Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.

Business Communication: Developing Leaders for a Networked World
Business Communication: Developing Leaders for a Networked World

Author: Peter Cardon

Publisher: McGraw-Hill Education

Published: 2015-01-14

Total Pages: 592

ISBN-13: 9780073403281

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The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Experience Communication
Experience Communication

Author: Jeff Child

Publisher:

Published: 2022

Total Pages:

ISBN-13: 9781264382224

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"The Third edition of Experience Communication expands the scope and coverage of public communication. It's approach is focused on providing ample opportunity for students to improve their communication skills and to practice transferring them to contexts outside the classroom"--

Interpersonal Communication
Interpersonal Communication

Author: Kory Floyd

Publisher:

Published: 2011

Total Pages: 405

ISBN-13: 9780071315135

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Kory Floyds approach to interpersonal communication stems from his research area where he studies the positive impact of communication on our health and well-being. Interpersonal Communication 2e shows students how effective interpersonal communication can make their lives better. With careful consideration given to the impact of computer-mediated communication, the program reflects the rapid changes of the modern world that todays students live and interact in, and helps them understand and build interpersonal skills and choices for their livesacademically, personally, and professionally.

Customer Service
Customer Service

Author: Robert W. Lucas

Publisher:

Published: 2009

Total Pages: 544

ISBN-13: 9780071277501

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"Customer Service, 4/e" by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel