The information in this book has helped me and my husband to save thousands of dollars in major dental work. This information is highly recommended for anyone considering any major dental treatment. S. Brown Palm Desert, CA * * * * * I am so happy to receive all this information prior to my commitment to of nearly $20,000 to a dentist that I don't know well. The book has given me the tools to ask the right questions. Thank You. R. Lem Los Angeles, CA * * * * * I had no idea that my sleep apnea was related to my bite. No dentist or physician ever gave me this information. I think I will buy an extra copy of this book for my doctor so he can help other patients. The information in this book has saved my life. God bless you. P. Brown Newport Beach, CA * * * * *
Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation. The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies. Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success.
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Everyday Finances for the Everyday Family takes the mystery out of s-t-r-e-t-c-h-i-n-g your hard-earned dollars. In fact, the secret to successful living can be summed up in three simple steps: (1) deny some of your wants, (2) spend less than you earn, and (3) avoid “bad debts,” such as carrying a high balance on a credit card. This easy-to-read resource guides you through commonsense principles that can help your family budget, spend, and save money wisely. The advice given here is grounded in Hebrews 13:5: “Keep your lives free from the love of money and be content with what you have.”
As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun to change. People were becoming more mindful about their purchases and more attuned to the social and environmental implications of their choices. To better understand this important evolution and its ramifications for business, Andrew Benett and Anne O'Reilly launched a groundbreaking study on the New Consumer and the escalating dissatisfaction over hyperconsumerism. Here, for the first time, is an in-depth look at the new face of the global consumer, showing that: • A significant majority in the seven markets surveyed are deeply worried about the direction in which our consumption-obsessed society is moving. They believe people have become both physically and mentally lazy, and that, as a society, we have lost sight of what truly matters. • Two-thirds believe they would be better off if they lived more simply, and a quarter say they would be happier if they owned fewer things. • Half of Americans surveyed are deriving a sense of satisfaction from reducing their purchases during the downturn, and three-quarters are feeling good about cutting back on the amount of waste they create. • A majority of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds. Now, as the consumer voice signals its changed priorities, forward-thinking companies are responding by rejecting excess and artificiality in favor of products and communications that offer authenticity, substance, and interconnectedness—all values today's more mindful consumer craves. In this book, the brand experts look at corporations as diverse as Glenmorangie and Wal-Mart to see what lessons they can offer to businesses attempting to grow in the postconsumerism era. They also spoke with corporate leaders in a variety of industries to learn how they are recasting their businesses and brands in order to prepare for the changes ahead. Through cutting-edge research and a sharp look at new industry models, Consumed provides real direction for marketers and managers.
An urgently needed exploration of global technology worship, and a measured case for skepticism and agnosticism as a way of life, from the New York Times–bestselling author of Good without God. Today’s technology has overtaken religion as the chief influence on twenty-first century life and community. In Tech Agnostic, Harvard and MIT’s influential humanist chaplain Greg Epstein explores what it means to be a critical thinker with respect to this new faith. Encouraging readers to reassert their common humanity beyond the seductive sheen of “tech,” this book argues for tech agnosticism—not worship—as a way of life. Without suggesting we return to a mythical pre-tech past, Epstein shows why we must maintain a freethinking critical perspective toward innovation until it proves itself worthy of our faith or not. Epstein asks probing questions that center humanity at the heart of engineering: Who profits from an uncritical faith in technology? How can we remedy technology’s problems while retaining its benefits? Showing how unbelief has always served humanity, Epstein revisits the historical apostates, skeptics, mystics, Cassandras, heretics, and whistleblowers who embody the tech reformation we desperately need. He argues that we must learn how to collectively demand that technology serve our pursuit of human lives that are deeply worth living. In our tumultuous era of religious extremism and rampant capitalism, Tech Agnostic offers a new path forward, where we maintain enough critical distance to remember that all that glitters is not gold—nor is it God.
The midtwenties through the midthirties can be a time of difficult transition: the security blankets of college and parents are gone, and it’s suddenly time to make far-reaching decisions about career, investments, and adult identity. When author Christine Hassler experienced what she calls the "twenties triangle", she found that she was not alone. In fact, an entire generation of young women is questioning their choices, unsure if what they’ve been striving for is what they really want. They’re eager to set a new course for their lives, even if that means giving up what they have. Hassler herself left a fast-moving career that wasn’t right for her and instead took the risk of starting her own business. Now, based on her own experience and interviews with hundreds of women, she shares heartfelt stories on issues from career to parents to boyfriends to babies. Yet she also provides practical exercises to enable today’s woman to chart a new direction for her life.
Covering every aspect of the application process, from writing a winning personal statement, to interview techniques and career prospects, Getting into Dental School has all of the essential information would-be dental students need to secure a place on the course of their choice.
We are living in vulnerable days, as many of us find we are confronted with decaying levels of happiness, health, standard of living and peace of mind at the hands of our leaders and other authority figures. Now more than ever it is imperative to realize that your quality of life must be taken into your own hands, rather than relying on others to provide such intangibles. It is imperative to realize that those in power and claiming to act in your best interest are not always backing up their promises with appropriate actions. It is imperative to realize that Big Business, Big Pharma, Big Oil, and others motivated by money see dollar signs rather than loyal customers. Wise It Up is about helping you to live with greater happiness, health and fulfillment, in spite of deteriorating conditions that may surround you. Here you are provided with 365 nuggets of invaluable wisdom and advice to help you live well, live longer and live with greater passion and purpose. Nothing will improve in your life if you don't venture beyond where you are now - progress requires taking action. The alternative is to remain where you are, who you are and what your life currently is. If you continue to rely on others to get you where you want to go in life then you're doomed. It is time to take full responsibility for yourself and for your family. Begin now to create positive change and take charge of your life, your happiness and your health to live fulfilled and with joy and passion. Learn more at www.WiseItUp.com
