Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results
Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results

Author: Arnon Vered

Publisher: Lulu.com

Published: 2007-07-01

Total Pages: 160

ISBN-13: 0615147755

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Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page "The Big Idea" section and ends with a chapter summary and easy-to-implement exercises.

Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada
Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada

Author: Dr. Charles O. Usigbe

Publisher: Xlibris Corporation

Published: 2013-05-24

Total Pages: 128

ISBN-13: 1483636755

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Effective business management is a very significant aspect for running of a business entity. It is for this reason that it is important to look at the various business management strategies that are employed by different business institutions. The following study provides an overview of the multitude of search engine optimization marketing strategies commonly used in business. It is a mixed research which employs the use of literature review as well as a survey.

Advances in Food Traceability Techniques and Technologies
Advances in Food Traceability Techniques and Technologies

Author: Montserrat Espiñeira

Publisher: Woodhead Publishing

Published: 2016-06-18

Total Pages: 404

ISBN-13: 0081003218

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Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. The traceability of food products is becoming ever more important as globalization continues to increase the complexity of food chains. Coverage in the book includes the wide range of technologies and techniques which have been utilized in the tracing of food products. In addition, the ways in which the misuse of food traceability will affect the quality of food is also covered throughout. The first part of the book introduces the concept of traceability in the food industry, highlighting advantages of a robust traceability and the difficulties involved in implementing them. The second part looks at the technologies used to trace products, and the third section reviews the legal requirements for food traceability in the EU, the US, and the rest of the world. The final section contains a number of case studies which evaluate how food traceability has been successfully implemented in various foods focusing on the quality of the food. - Provides a wide ranging overview of all recent advances in food traceability techniques and technologies - Presents case studies covering when food traceability techniques have been applied to a range of food stuffs - Covers the legal aspects of food traceability in the EU, the USA, and around the world

Research Anthology on Small Business Strategies for Success and Survival
Research Anthology on Small Business Strategies for Success and Survival

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 1496

ISBN-13: 1799891569

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Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.