Marketing Guidebook for Small Airports

Marketing Guidebook for Small Airports

Author: Lois S. Kramer

Publisher: Transportation Research Board

Published: 2010

Total Pages: 187

ISBN-13: 0309118182

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This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.


A Decision-Makers Guide to Public Private Partnerships in Airports

A Decision-Makers Guide to Public Private Partnerships in Airports

Author: Andy Ricover

Publisher: Routledge

Published: 2019-12-06

Total Pages: 260

ISBN-13: 1000759857

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Airport development is critical to economic growth and poverty reduction. This book will help decision-makers assess whether Public Private Partnerships (PPP) might be a viable option to meet their airport development requirements. It walks the reader through the airport PPP process, from early preparation to bringing the project to market and managing the project during implementation. The book will help eradicate misconceptions about the role of the private sector in airport infrastructure. A Decision-Makers Guide to Public Private Partnerships in Airports provides an essential guide for those in a position to make decisions linked to airport development, to their advisers, their staff and also to students wishing to understand airport PPP.


Airline Network Development in Europe and its Implications for Airport Planning

Airline Network Development in Europe and its Implications for Airport Planning

Author: Guillaume Burghouwt

Publisher: Routledge

Published: 2016-03-23

Total Pages: 360

ISBN-13: 1317183002

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The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale and complex airport investments need a detailed, long/medium-term planning of airport infrastructure. Such planning requires at least predictable traffic volumes (and traffic composition) within the planning horizon. On the other hand, airline route networks are increasingly dynamic structures that frequently show discontinuous changes. As a consequence, the much more volatile airport traffic restricts the value of detailed traffic forecasts. Volatility of airport traffic and its composition requires flexibility of airport strategies and planning processes. The book explores this dilemma through a detailed study of airline network development, airport connectivity and airport planning in the deregulated EU air transport market. The questions the book seeks to answer are: · how have airlines responded to the regime changes in EU aviation with respect to the configuration of their route networks? · what has been the impact of the reconfiguration of airline network configurations for the connectivity of EU airports? · how can airport planners and airport authorities deal with the increasingly uncertain airline network behaviour in Europe?


Future Flight

Future Flight

Author: National Research Council (U.S.). Transportation Research Board. Committee for a Study of Public-Sector Requirements for a Small Aircraft Transportation System

Publisher: Transportation Research Board

Published: 2002

Total Pages: 135

ISBN-13: 0309072484

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