Slotting Fees
Slotting Fees

Author: United States. Congress. Senate. Committee on Small Business

Publisher:

Published: 2001

Total Pages: 616

ISBN-13:

DOWNLOAD EBOOK

Slotting
Slotting

Author: United States. Congress. Senate. Committee on Small Business

Publisher:

Published: 2000

Total Pages: 536

ISBN-13:

DOWNLOAD EBOOK

The Handbook of Business and Corruption
The Handbook of Business and Corruption

Author: Michael S. Aßländer

Publisher: Emerald Group Publishing

Published: 2017-09-13

Total Pages: 570

ISBN-13: 1786354462

DOWNLOAD EBOOK

The Handbook of Business and Corruption provides an overview of corrupt business practices in general and, more particularly, in different industry sectors, considering such practices from an ethical perspective.

International Marketing
International Marketing

Author: Daniel W. Baack

Publisher: SAGE

Published: 2013

Total Pages: 737

ISBN-13: 1452226350

DOWNLOAD EBOOK

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Author: Robert L. King

Publisher: Springer

Published: 2015-04-27

Total Pages: 407

ISBN-13: 331917049X

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Oxford Handbook of Pricing Management
The Oxford Handbook of Pricing Management

Author: Özalp Özer

Publisher: OUP Oxford

Published: 2012-06-07

Total Pages: 976

ISBN-13: 0191634263

DOWNLOAD EBOOK

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.