Everybody hates slow websites. So, why haven’t you done anything about your slow site? Don’t you realize that it’s putting people off from visiting your site and checking out everything that you have to offer? It doesn’t matter if you’ve got a well-designed site or a life-changing product. If people are leaving your site long before it loads on their browsers, then you may as well NOT have spent all that time and money creating your awesome website! Site Speed Secrets is a step-by-step blueprint about how to speed up your website and increase conversions.
Shave lap times or find a faster line through your favorite set of S-curves with professional race driver Ross Bentley as he shows you the quickest line from apex to apex! With tips and commentary from current race drivers, Bentley covers the vital techniques of speed, from visualizing lines to interpreting tire temps to put you in front of the pack. Includes discussion of practice techniques, chassis set-up, and working with your pit chief.
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Performance and racing drivers constantly seek ways to sharpen their skills and lower their lap times. Ultimate Speed Secrets is the indispensable tool to help make you faster, whatever your driving goals. Professional race driver and coach Ross Bentley has raced everything from Indycars to World Sports Cars to production sedans, on ovals, road courses, and street circuits around the world. His proven high-performance driving techniques benefit novice drivers as well as professional racers. Ultimate Speed Secrets covers everything you need to know to maximize your potential and your car: Choosing the correct line Overtaking maneuvers Adapting to new tracks and cars The mental game and dealing with adversity Finding (and keeping) a sponsor. The pages are filled with specially commissioned color diagrams to illustrate the concepts described. Whether you are a track-day novice or a seasoned professional, Ultimate Speed Secrets will arm you with practical information to lower your lap times and help you get the best out of your vehicle—and yourself. It’s the ultimate high-performance driving tutorial!
First timers and seasoned competitors alike can separate themselves from the rest of the pack with these speed secrets from an undefeated pinewood derby champ. Includes hundreds of photos and diagrams for making the fastest Pinewood Derby car in the race.
DIVDiscover the secrets that will make you a faster and more successful racecar driver with this up-to-date insight into the latest techniques in racing. Professional driver and driving coach Ross Bentley, reveals what it takes to be fast and win races at the highest levels. Chock full of diagrams and concise "speed secrets," Bentley has created an all-new approach to learning and perfecting the ideal line around the racetrack. He teaches you how to turn errors into more speed, left-foot braking techniques, as well as three sure-fire ways to lower your best lap time. Ross Bentley, who is the author of Speed Secrets, Inner Speed Secrets, and Bob Bondurant on Race Kart Driving, was a driver for the winning SRPII team at the Rolex 24 Hour race at Daytona. Ross is a member of Team Seattle, which also took home second place in SRPII. The two Team Seattle cars finished 7th and 8th overall in a field of 44 cars./div
In Swim Speed Secrets, 4-time Olympian, gold medalist, and triathlon world champion Sheila Taormina reveals the swim technique used by the world’s fastest swimmers. Over the course of 4 Olympic Games and throughout her career as a world champion triathlete, Taormina refined her exceptional technique as a student of the sport, studying the world’s best swimmers using underwater photographs and video analysis. From Johnny Weissmuller to Michael Phelps, the world’s fastest swimmers share two common elements: high stroke rate and a high-elbow underwater pull. Many swimmers and triathletes neglect the underwater pull, distracted by stroke count or perfecting less critical details like body position, streamlining, and roll. Swim Speed Secrets focuses on producing power—the most crucial element of swimming—to help triathletes and swimmers overhaul their swim stroke and find the speed that’s been eluding them. With a commonsense approach that comes from decades of practice and years of hands-on coaching experience, Taormina shows swimmers how to transition to faster swimming. Swim Speed Secrets includes: The best drills to cultivate a more sensitive feel for the water Dryland and strength building exercises to develop arm position and upper body musculature Crisp photos of Olympic swimmers and variations in their high-elbow underwater pull Clear descriptions of the key moments of the underwater pull Tips that helped her perform at a world-class level for two decades Sheila Taormina’s Swim Speed Secrets brings the focus back where it belongs—to a powerful underwater stroke. With this approach, triathletes and swimmers can stop swimming for survival and break through to new levels of speed and confidence in the water.
MOTOR RALLYING / RALLY DRIVING. Autocross is the easiest, safest, and least expensive way to get into motorsports. Anyone with a helmet and a car can do it. Of course, it doesn't hurt to have some driving skills, which is where this book comes in. As a veteran racer and professional driving coach, Ross Bentley knows what it takes to compete and to win, and he gives readers the benefit of that knowledge in "Winning Autocross Techniques".The first in the "Speed Secrets" series to address a specific form ofracing, this volume focuses on the skills critical to autocross success: car handling and driver skill at high speeds on unique courses. Bentley clearly details the steps and techniques that help autocross drivers maintain control and dominate a course at speed. Though specific to autocross, and essential to mastering its particular challenges, his advice and instruction in this book will prove invaluable to drivers who go on to road racing as well.
