Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
Announcing the new revised edition of the classic industry reference! Landscape Graphics is the architect’s ultimate guide to all the basic graphics techniques used in landscape design and landscape architecture. Progressing from the basics into more sophisticated techniques, this guide offers clear instruction on graphic language and the design process, the basics of drafting, lettering, freehand drawing and conceptual diagramming, perspective drawing, section elevations, and more. It also features carefully sequenced exercises, a complete file of graphic symbols for sections and perspectives, and a handy appendix of conversions and equivalents.
A BUILDER'S GUIDE to Construction graphics What do drawings mean to you as a builder? When you're in the midst of a construction project, you have to be able to bridge the gap between the outcome described by the design professional in the construction drawings and the myriad materials and processes required to build the structure. With hundreds of illustrations and photographs from actual working drawings, Construction Graphics: A Practical Guide to Interpreting Working Drawings, Second Edition demonstrates what construction graphics mean to managers of the construction process and how you can make the best use of them. From site excavation to forming, roof, and electrical systems, Construction Graphics provides up-to-date material and helpful exercises on the critical tasks involved in constructing a project from graphic depictions of it. This updated new edition gives you an overview of graphic communication, the construction business environment, the design professional's work product, and construction drawing fundamentals, and adds valuable new commentary on important topics, including: Building Information Modeling (BIM) Project delivery systems Interpreting working drawings The similarities between residential and commercial building construction drawings Executing a site section in preparation for an earth quantity take-off Additional commentary on welding and welding symbology Adhering to the Construction Specifications Institute's UniFormat classification system, Construction Graphics, Second Edition will be a valuable aid to any building professional.
Business Process Modeling, Simulation and Design, Third Edition provides students with a comprehensive coverage of a range of analytical tools used to model, analyze, understand, and ultimately design business processes. The new edition of this very successful textbook includes a wide range of approaches such as graphical flowcharting tools, cycle time and capacity analyses, queuing models, discrete-event simulation, simulation-optimization, and data mining for process analytics. While most textbooks on business process management either focus on the intricacies of computer simulation or managerial aspects of business processes, this textbook does both. It presents the tools to design business processes and management techniques on operating them efficiently. The book focuses on the use of discrete event simulation as the main tool for analyzing, modeling, and designing effective business processes. The integration of graphic user-friendly simulation software enables a systematic approach to create optimal designs.
User Interface Design for Mere Mortals takes the mystery out of designing effective interfaces for both desktop and web applications. It is recommended reading for anyone who wants to provide users of their software with interfaces that are intuitive and easy-to-use. The key to any successful application lies in providing an interface users not only enjoy interacting with but which also saves time, eliminates frustration, and gets the job done with a minimum of effort. Readers will discover the secrets of good interface design by learning how users behave and the expectations that users have of different types of interfaces. Anyone who reads User Interface Design for Mere Mortals will benefit from • Gaining an appreciation of the differences in the “look and feel” of interfaces for a variety of systems and platforms • Learning how to go about designing and creating the most appropriate interface for the application or website being developed • Becoming familiar with all the different components that make up an interface and the important role that each of those components plays in communicating with users • Understanding the business benefits that flow from good interface design such as significantly reduced support costs • Gaining invaluable insights into how users behave, including the seven stages of human interaction with computers • Working through case study based, in-depth analysis of each of the stages involved in designing a user interface • Acquiring practical knowledge about the similarities and differences between designing websites and traditional desktop applications • Learning how to define, conduct, and analyze usability testing Through the use of the proven For Mere Mortals format, User Interface Design for Mere Mortals succeeds in parting the veil of mystery surrounding effective user interface design. Whatever your background, the For Mere Mortals format makes the information easily accessible and usable. Contents Preface Introduction CHAPTER 1 Brief Histories CHAPTER 2 Concepts and Issues CHAPTER 3 Making the Business Case CHAPTER 4 Good Design CHAPTER 5 How User Behave CHAPTER 6 Analyzing Your Users CHAPTER 7 Designing a User Interface CHAPTER 8 Designing a Web Site CHAPTER 9 Usability APPENDIX A Answers to Review Questions APPENDIX B Recommended Reading Glossary References Index
You don’t need to be a web developer to create a beautiful, functional website! Website Design for Everyone: Create Stunning Websites Without Coding is a step-by-step guide for beginners and non-techies alike to design professional websites with ease. Whether you’re starting a blog, building a portfolio, or launching a business, this book will help you use intuitive tools, platforms, and strategies to design stunning websites—no coding required. Learn the fundamentals of design, explore powerful website builders, and unlock your creative potential with this comprehensive, easy-to-follow guide!
Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design
A vital source of ideas for illustrators and designers, this book offers both the inspiration and the means to achieve stunning original work. It features beautiful full-colour illustrations with source notes from and interviews with graphic design professionals.
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance