Architecture as Signs and Systems

Architecture as Signs and Systems

Author: Robert Venturi

Publisher: Belknap Press

Published: 2004

Total Pages: 272

ISBN-13:

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The observer-designer-theorists who analyzed the Las Vegas strip as an archetype in "Learning from Las Vegas" now turn their iconoclastic vision onto their own remarkable partnership and the rule-breaking architecture it has spawned for this fascinating retrospective of their life work.


Signs, Streets, and Storefronts

Signs, Streets, and Storefronts

Author: Martin Treu

Publisher: JHU Press

Published: 2012-10-30

Total Pages: 429

ISBN-13: 142140494X

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Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.


Graphic Design and Architecture, A 20th Century History

Graphic Design and Architecture, A 20th Century History

Author: Richard Poulin

Publisher:

Published: 2012-11

Total Pages: 274

ISBN-13: 1592537790

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This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.


Signs and Symbols

Signs and Symbols

Author: Adrian Frutiger

Publisher:

Published: 1998

Total Pages: 372

ISBN-13:

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Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.


Signs & Symbols

Signs & Symbols

Author: Clare Gibson

Publisher:

Published: 2001

Total Pages: 168

ISBN-13: 9780760702178

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This wide-ranging compendium traces symbolism to its ancient roots, examining a vast variety of symbolic images.


Signs & Symbols in Christian Art

Signs & Symbols in Christian Art

Author: George Ferguson

Publisher: New York : Oxford University Press

Published: 1959

Total Pages: 308

ISBN-13: 9780195014327

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Examines the use and meaning of Christian symbols found in Renaissance art.


Symbol Sourcebook

Symbol Sourcebook

Author: Henry Dreyfuss

Publisher: John Wiley & Sons

Published: 1991-01-16

Total Pages: 296

ISBN-13: 9780471288725

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"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.


Signs & Symbols of the World

Signs & Symbols of the World

Author: D.R. McElroy

Publisher: Wellfleet Press

Published: 2020-04-21

Total Pages: 259

ISBN-13: 1577151860

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This informative and engaging illustrated reference provides the stories behind 1,001 signs and symbols, from ancient hieroglyphs to modern-day political and subculture symbols. What in the world does Ω mean? And what about its meaning might have led my coffee date to tattoo it on his entire forearm? Where did the symbol ∞ originate, and what was its first meaning? How did the ampersand symbol & come about and how was it applied daily in book publishing? And what is the full story behind that staring eye on top of the pyramid on our American dollar bill? This comprehensive guide to signs and symbols explains. Find within: More than 1,000 illustrations An extensive collection of written and cultural symbols, including animals, instruments, stones, shapes, numbers, colors, plants, food, parts of the body, religious and astrological symbols, emojis, and gestures Historical facts culled from a wide variety of sources Learn all about the signs and symbols that surround us and their part in our rich world history.


Intentions in Architecture

Intentions in Architecture

Author: Christian Norberg-Schulz

Publisher: MIT Press

Published: 1968-09-15

Total Pages: 298

ISBN-13: 9780262640022

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The chief focus of the book is on the symbolic and linguistic. The purpose is to develop an integrated theory of architectural description and architectural intention (and this includes the intention of the user as well as that of the designer), insofar as architecture is an art. Norberg-Schulz is a practicing architect; his buildings stand in several countries; and he elucidates the nature of architectural reality with a practiced eye and from a practical viewpoint. Although the methods and theory that his book develops are uncompromisingly rigorous and tightly formed, they are everywhere related to actual building, through specific examples and through the use of over 100 photographs. The structure that Norberg-Schulz has fashioned is surely one of the most impressive intellectual edifices that any architect has ever produced. The materials that are organically worked into it include Gestalt psychology, the mechanics of perception, information theory, modern analytic philosophy, and in particular, linguistic analysis, and the general theory of signs and symbols. The result, however, is not an eclectic hodge-podge; all these materials have their place and purpose; none is applied extraneously for "show" or purely decorative effect. And all this divergent material had to be joined according to plan within formal bounds in order to produce a theory with equally divergent applications: one that can treat not only of the aesthetics of architecture but equally well of its social, psychological, and cultural effects. The chief focus of the book is on the symbolic and linguistic. The purpose is to develop an integrated theory of architectural description and architectural intention (and this includes the intention of the user as well as that of the designer), insofar as architecture is an art.