The Rightful Place of Science
The Rightful Place of Science

Author: Darlene Cavalier

Publisher:

Published: 2016-05-29

Total Pages: 152

ISBN-13: 9780692694831

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This volume in The Rightful Place of Science series explores citizen science, the movement to reshape the relationship between science and the public. By not only participating in scientific projects but actively helping to decide what research questions are asked and how that research is conducted, ordinary citizens are transforming how science benefits society. Through vivid chapters that describe the history and theory of citizen science, detailed examples of brilliant citizen science projects, and a look at the movement's future, The Rightful Place of Science: Citizen Science is the ideal guide for anyone interested in one of the most important trends in scientific practice.

Science
Science

Author: John Michels (Journalist)

Publisher:

Published: 1924

Total Pages: 606

ISBN-13:

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Pitch, Tweet, or Engage on the Street
Pitch, Tweet, or Engage on the Street

Author: Kara Alaimo

Publisher: Routledge

Published: 2020-12-29

Total Pages: 444

ISBN-13: 0429583753

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The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Shots of Knowledge
Shots of Knowledge

Author: Rob Arnold

Publisher: Texas A&M University Press

Published: 2016-10-07

Total Pages: 137

ISBN-13: 0875656544

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Shots of Knowledge is a guidebook for whiskey lovers. Organized into approximately sixty illustrated essays, the book samples selected topics in whiskey production through the lenses of science and engineering. While the essays are subdivided into three sections—From Sunshine to Sugar, From Wee Beasties to White Dogs, and From Barrel to Brain—the reader is free to sip them in any order. The story commences with water, carbon dioxide, and sunlight; travels through the manufacturing process; and ends with the molecules that entertain the palate. Whether the topic is photosynthesis, bubble caps, oak speciation, or a mechanistic enzymology, the essays seek to reveal the simple beauty too often hidden in science and engineering. At approximately one page in length, each essay and accompanying artwork can be digested slowly at the rate estimated at three essays per bourbon or Scotch. Each essay is summarized in one or two sentences in a single “Shot of Knowledge.” Iconography anchors each essay in the production process. Inspiration for the book derived from a productive collision between individuals from TCU and the Firestone & Robertson Distilling Company.