Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified.
Why are some product releases huge hits, with demand so great that people actually queue up to buy? How is it that some companies are able to create hits time and time again, blowing their competition away each time? Leading innovation expert James Gardner argues controversially that such performance has nothing to do with leadership heroics, being the first to market, retaining better talent or even being plain lucky. Neither is it reliant on bigger investments in R&D or on some magical innovation secret sauce. In fact, it is down to companies adopting the "Sidestep & Twist" strategy. The Sidestep is taking an existing product or service and moving it into an adjacent market. When companies add the Twist - one of a limited set of market-specific adjustments - the chances of getting a hit are magnified.
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
A safe, specially devised exercise program for women of all ages that will help protect you from osteoporosis and achieve stronger muscles, a trimmer body, and better posture and balance.
The warrior breathed in again, letting the bitterly cold air enter and then leave in a slow, controlled mist from his lips. He crouched low to the ground, removing his helmet from under his arm and placing it in the already fallen snow. With a glance over his shoulder, he observed the life that existed only before a battle. Oryan, son of Armay, was always destined for greatness. After spending his childhood as a slave, he finds himself thrust into a life of competitive fighting, where he realizes his potential as an unconquerable competitor. When his exploits in the arena draw the attention of a high-ranking military officer, he is forced to serve the very Empire his father fought against. Played on the strings of cruel puppeteers, he fights for a future on the brink of chaos. Can one man change the world? If a hero falls, can the heart of another bring him back? Can a life lived in darkness and death ultimately end in forgiveness and redemption? The answers to these questions are at the heart and soul of the man called The Last Archide. 'Chad has created a vivid and incredible world with The Last Archide, and has only begun to tell a tale that can easily be described as epic...this masterful tale enthralls readers.' —C. Trebus, Service Coordinator & Technical Writer
Portable, quick to knit, and universally wearable, new knitters have recently been discovering socks in droves, while Interweave Knits magazine has been providing original, beautiful patterns for a decade. Featuring 25 beautiful and timeless sock patterns for every occasion in a range of techniques, traditions, and designs, many of these patterns have become unavailable as original issues of Interweave Knits went out of print, but are available once again in this inspired collection. Highlights include a tutorial for knitting socks on two circular needles, instructions for making resoleable socks, and six completely new designs for those avid knitters who may have every issue of Interweave Knits magazine.
Now in its eleventh edition, this classic and comprehensive handbook has been revised to bring it up to date with changes on the dance floor and in the rules of dance competitions. The Quickstep, Waltz, Foxtrot, and Tango are all illustrated and described in great detail, as well as the versions of most dances approved for championships. Diagrams demonstrate every step from both the Leader’s and Follower’s perspectives, and a collection of photographs new to this edition celebrate the diverse range of dancers involved with ballroom. This is the go-to book for dancers, competition judges, teachers, and anyone who needs to be at the forefront of today’s ballroom technique, from amateur practice to international championships.