Short Course in International Marketing Blunders (Dec. 99).
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Published: 1999
Total Pages:
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
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Published: 1999
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DOWNLOAD EBOOKAuthor: Michael White
Publisher: World Trade Press
Published: 2009
Total Pages: 187
ISBN-13: 160780008X
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 2009
Total Pages:
ISBN-13: 9788126912513
DOWNLOAD EBOOKAuthor: Charles Mitchell
Publisher:
Published: 2001-08
Total Pages: 192
ISBN-13: 9781885073600
DOWNLOAD EBOOKThis book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Author: Michael White
Publisher: Librix.eu
Published: 2009
Total Pages: 188
ISBN-13: 8073997517
DOWNLOAD EBOOKAuthor: Michael D. White
Publisher: Laxmi Publications, Ltd.
Published: 2010
Total Pages: 192
ISBN-13: 9788131807590
DOWNLOAD EBOOKAuthor: Michael White
Publisher: World Trade Press
Published: 2002
Total Pages: 196
ISBN-13: 9781885073600
DOWNLOAD EBOOKAuthor: David Mothersbaugh
Publisher: McGraw Hill
Published: 2023-09-01
Total Pages: 2341
ISBN-13: 1526850036
DOWNLOAD EBOOKConsumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Author: Peter H. Gleick
Publisher: Island Press
Published: 2010-05-03
Total Pages: 229
ISBN-13: 1597268100
DOWNLOAD EBOOKPeter Gleick knows water. A world-renowned scientist and freshwater expert, Gleick is a MacArthur Foundation "genius," and according to the BBC, an environmental visionary. And he drinks from the tap. Why don’t the rest of us? Bottled and Sold shows how water went from being a free natural resource to one of the most successful commercial products of the last one hundred years—and why we are poorer for it. It’s a big story and water is big business. Every second of every day in the United States, a thousand people buy a plastic bottle of water, and every second of every day a thousand more throw one of those bottles away. That adds up to more than thirty billion bottles a year and tens of billions of dollars of sales. Are there legitimate reasons to buy all those bottles? With a scientist’s eye and a natural storyteller’s wit, Gleick investigates whether industry claims about the relative safety, convenience, and taste of bottled versus tap hold water. And he exposes the true reasons we’ve turned to the bottle, from fearmongering by business interests and our own vanity to the breakdown of public systems and global inequities. "Designer" H2O may be laughable, but the debate over commodifying water is deadly serious. It comes down to society’s choices about human rights, the role of government and free markets, the importance of being "green," and fundamental values. Gleick gets to the heart of the bottled water craze, exploring what it means for us to bottle and sell our most basic necessity.
Author: Del I. Hawkins
Publisher: Irwin/McGraw-Hill
Published: 2007
Total Pages: 824
ISBN-13:
DOWNLOAD EBOOKConsumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.