A practical and accessible book for students and digital marketing managers to learn the technical aspects of digital marketing and confidently shoot the highest paid person's opinion with data.
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
This companion to the successful If Animals Kissed Good Night (over 200,000 copies sold ) imagines how animals would say "I love you." If animals said "I love you" like we do...how would they say it? Whale would make bubbles shoot from her spout. Boa would give her hatchlings a hug. Gorilla would snuggle his child to sleep. And across the animal kingdom, every creature would show love in a special way. Ann Whitford Paul and David Walker are back with If Animals Said I Love You, a sweet imagining of love in the animal world.
"A brief and majestic debut." —Matías Néspolo, El Mundo Tochtli lives in a palace. He loves hats, samurai, guillotines, and dictionaries, and what he wants more than anything right now is a new pet for his private zoo: a pygmy hippopotamus from Liberia. But Tochtli is a child whose father is a drug baron on the verge of taking over a powerful cartel, and Tochtli is growing up in a luxury hideout that he shares with hit men, prostitutes, dealers, servants, and the odd corrupt politician or two. Long-listed for The Guardian First Book Award, Down the Rabbit Hole, a masterful and darkly comic first novel, is the chronicle of a delirious journey to grant a child's wish.
Find out what happens to all of the poo at the zoo in this funny and factual picture book! There are so many different kinds of animals at the zoo, and they each make lots and lots (and sometimes LOTS!) of poo. So what do zoos do with all of that poo? This zany, fact-filled romp explores zoo poo, from cube-shaped wombat poo to white hyena scat, and all of the places it ends up, including in science labs and elephant-poo paper—even backyard gardens!