Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Get submerged in the amazing world of sharks! Your expert host, award-winning marine biologist Dr. David Shiffman, will show you how—and why—we should protect these mysterious, misunderstood guardians of the ocean. Sharks are some of the most fascinating, most ecologically important, most threatened, and most misunderstood animals on Earth. More often feared than revered, their role as predators of the deep have earned them a reputation as a major threat to humans. But the truth is that sharks are not a danger to us—they're in danger from us. In Why Sharks Matter, marine conservation biologist Dr. David Shiffman explains why it's crucial that we overcome our misconceptions and rise above cinematic jump scares to embrace sharks as the imperiled and elegant ocean guardians they really are. Sharing his own fascinating experiences working with sharks, Shiffman tells us • why healthy shark populations are a must for supporting ocean ecosystems—and the coastal economies that depend on them • why we're in danger of losing many shark species forever • what scientists, conservationists, and readers can do to help save these iconic predators • why so much of what you've heard about sharks and how to save them is wrong Exploring the core tenets of shark conservation science and policy, Shiffman synthesizes decades of scientific research and policymaking, weaving it into a narrative full of humor and adventure. Touching on everything from Shark Week to shark fin soup, overfishing to marine sanctuaries, Shiffman reveals why sharks are in trouble, why we should care, and how we can save them. Perfect for shark enthusiasts, Why Sharks Matter is an approachable, informative guide to the world of shark conservation and the passionate, fascinating, brilliant people who work to understand and protect our oceans. This fun read will have you looking at sharks with a fresh perspective and an understanding that the survival of sharks is crucial to the survival of another apex predator—ourselves.
From bestselling author Ame Dyckman and illustrator Scott Magoon comes the laugh-out-loud story about a Misunderstood Shark who just wants to show the world who he really is... Every beachgoer knows that there's nothing more terrifying than a... SHARRRK! But this shark is just misunderstood, or is he? In a wholly original, sidesplittingly funny story, New York Times bestselling author Ame Dyckman and illustrator Scott Magoon take this perennial theme and turn it on its (hammer)head with a brand-new cheeky character. The filming of an underwater TV show goes awry when the crew gets interrupted by a... SHARRRK! Poor Shark, he wasn't trying to scare them, he's just misunderstood! Then he's accused of trying to eat a fish. Will Shark ever catch a break? After all, he wasn't going to eat the fish, he was just showing it his new tooth! Or was he? Explosively funny, extraordinarily clever, and even full of fun shark facts, this surprisingly endearing story gets to the heart of what it feels like to be misunderstood by the people around you. With a surprise twist ending, our Misunderstood Shark will have kids rolling with laughter!
MAGIC RULES. WE SERVE. In a darkly fantastical debut set in modern-day Britain, magic users control everything: wealth, politics, power—and you. If you’re not one of the ultimate one-percenters—the magical elite—you owe them ten years of service. Do those years when you’re old, and you’ll never get through them. Do them young, and you’ll never get over them. This is the darkly decadent world of Gilded Cage. In its glittering milieu move the all-powerful Jardines and the everyday Hadleys. The families have only one thing in common: Each has three children. But their destinies entwine when one family enters the service of the other. They will all discover whether any magic is more powerful than the human spirit. Have a quick ten years. . . . Look for all three books in the mesmerizing Dark Gifts trilogy: GILDED CAGE • TARNISHED CITY • BRIGHT RUIN Praise for Gilded Cage “Beautifully characterised and compellingly plotted, Gilded Cage is an impressive debut.”—The Guardian “Exquisitely wicked . . . a lavishly opulent, yet brutally vivid, alternate England which subtly questions modern beliefs . . . If ever there was a speculative fiction book that captured the zeitgeist of an era this is it.”—SFFWorld “An alternate modern-day England where enticing drama and social unrest mix with aristocratic scandal and glamorous magic . . . conjuring up the specters of Les Misérables and Downton Abbey . . . an absorbing first installment that presages an intriguing new fantasy series.”—Kirkus Reviews “Gilded Cage is a heart-pounding combination of dark magic, political revolution, and forbidden romance that had me addicted from the first page!”—Danielle L. Jensen, USA Today bestselling author of The Malediction Trilogy “Devious and deliciously dark with lashings of magic, mystery, and mayhem, this juggernaut of a book will keep you hanging on by your fingernails until the very last page.”—Taran Matharu, New York Times bestselling author of the Summoner series “A dark and intriguing vision of an alternate, magic-drenched Britain, Gilded Cage kept me up long into the night.”—Aliette de Bodard, author of The House of Shattered Wings
The renowned cave diver takes readers on “a thrill ride into unfamiliar worlds”—exploring the hidden depths of our oceans and sunken caves (Publishers Weekly). More people have died exploring underwater caves than climbing Mount Everest, and we know more about deep space than we do about the depths of our oceans. In this thrilling firsthand account, Jill Heinerth blends science, adventure, and memoir to bring readers face-to-face with the terror and beauty of earth’s final frontier—and the extremes of human capability. One of the world’s foremost cave divers, Heinerth’s achievements include leading a team that discovered the ancient watery remains of Mayan civilizations and becoming the first person in history to dive deep into an Antarctic iceberg. In Into the Planet, she vividly recounts everything from discovering new species and examining our finite freshwater reserves to the prejudices women face when pursuing careers underwater.
Elements of Marine Ecology, Fifth Edition focuses on marine ecology as a coherent science, providing undergraduate students with an essential foundation of knowledge in the structure and functioning of marine ecosystems. The text reflects ecological groupings such as the pelagic lifestyle vs. the benthic lifestyle. In addition, background oceanographic material, previously in various chapters, is consolidated in the first chapter. The broad definition of ecology is the study of organisms in relation to their surroundings. This book presents marine ecology as a coherent science, providing undergraduate students with an essential foundation of knowledge in the structure and functioning of marine ecosystems. This new edition has been thoroughly revised and updated to meet the needs of today's courses and now includes worldwide examples, all thoroughly updated with brand new chapters. - Presents marine ecology as a coherent science, providing undergraduate students with an essential foundation of knowledge on the structure and functioning of marine ecosystems - Includes fully updated, color images to enhance the text - Provides a new chapter on Marine Nekton to increase coverage of habitat and ecology of water column organisms
Gansbaai, a small coastal town in South Africa, is considered "the shark cage diving capital of the world", despite there being over 40 shark tourism destinations worldwide. However, Gansbaai has one outstanding feature which few other destinations have: great white sharks. Because of this, Gansbaai attracts visitors from all over the world who travel to the area with the expectation to witness this particular species, making it an international hotspot for shark tourists. However, in recent years, a decline in the great white shark population has been widely reported in the media. The decline of the shark population is not only a problem for South Africa, but globally. Today, 172 shark species are already on the IUCN Red List of Threatened Species. Yet, South Africa is one of the few places on earth where humans have the opportunity to interact with this species at close range. The outcry is great, as the impact on the South African shark industry has been profound. It seems that this has also had an impact on the satisfaction of the participants, as an ad-hoc analysis of online ratings shows. This is critical for the industry, as potential participants nowadays take their cue from the experiences of previous people.The main reason for this is the confusing plethora of tourism services available today. Therefore, the online review platform TripAdvisor has become a reliable source for travel decisions. Accordingly, analyses of online reviews have become particularly popular in the tourism and hospitality industry as it allows service providers to gain insight into what influences consumer satisfaction. This shows the importance for tour operators in Gansbaai's shark industry to understand what influences visitor satisfaction in order to adjust their concepts sustainably. Therefore, the aim of the study is to identify the factors which influence visitor satisfaction in the shark tourism industry in Gansbaai based on TripAdvisor reviews.