#Share
#Share

Author: Natalie T. Wood

Publisher: Business Expert Press

Published: 2022-12-07

Total Pages: 158

ISBN-13: 1637424159

DOWNLOAD EBOOK

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

Share Your Joy
Share Your Joy

Author: Sarah J. Gardner

Publisher: Walter Foster

Published: 2023-09-05

Total Pages: 130

ISBN-13: 076038309X

DOWNLOAD EBOOK

Share Your Joy embraces shareable and mixed-media art through projects, prompts, and stories that invite you to explore your creativity and have fun with art supplies.

The Age of Sharing
The Age of Sharing

Author: Nicholas A. John

Publisher: John Wiley & Sons

Published: 2016-12-01

Total Pages: 159

ISBN-13: 1509512292

DOWNLOAD EBOOK

Sharing is central to how we live today: it is what we do online; it is a model of economic behaviour; and it is also a type of therapeutic talk. Sharing embodies positive values such as empathy, communication, fairness, openness and equality. The Age of Sharing shows how and when sharing became caring, and explains how its meanings have changed in the digital age. But the word sharing also camouflages commercial or even exploitative relations. Websites say they share data with advertisers, although in reality they sell it, while parts of the sharing economy look a great deal like rental services. Ultimately, it is argued, practices described as sharing and critiques of those practices have common roots. Consequently, the metaphor of sharing now constructs significant swathes of our social practices and provides the grounds for critiquing them; it is a mode of participation in the capitalist order as well as a way of resisting it. Drawing on nineteenth-century literature, Alcoholics Anonymous, the American counterculture, reality TV, hackers, Airbnb, Facebook and more, The Age of Sharing offers a rich account of a complex contemporary keyword. It will appeal to students and scholars of the internet, digital culture and linguistics.

Audience Interactions in Contemporary Celebrity Culture
Audience Interactions in Contemporary Celebrity Culture

Author: Gaëlle Ouvrein

Publisher: Lexington Books

Published: 2024-05-15

Total Pages: 213

ISBN-13: 1666922447

DOWNLOAD EBOOK

Audience Interactions in Contemporary Celebrity Culture: Approaches from across Disciplines explores current understandings of celebrity-audience relationships in the context of digitalization and the ongoing celebritization of all aspects of culture and society. Focusing on the themes of celebrity and health, celebrity and identity, and celebrity and scandal, this volume presents chapters authored by experts from across the globe that deal with celebrity-audience relationships in different historical, cultural, and social settings, tackling the topics from social-psychological, critical/cultural, and persuasive perspectives. In doing so, this book highlights the broadening of disciplinary, paradigmatic, theoretical, and methodological approaches to celebrity studies research. By bringing these different approaches together in one book and drawing overall conclusions across chapters, the editors and contributors of this volume promote and facilitate cross-fertilization in ongoing efforts to grasp the fascinating complexity of celebrity-audiences relationships. Scholars of media, pop culture, and celebrity studies will find this collection particularly useful.

Share, Retweet, Repeat
Share, Retweet, Repeat

Author: John Hlinko

Publisher: Penguin

Published: 2012-01-03

Total Pages: 276

ISBN-13: 1101554118

DOWNLOAD EBOOK

In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

Advances in Artificial Intelligence, Software and Systems Engineering
Advances in Artificial Intelligence, Software and Systems Engineering

Author: Tareq Z. Ahram

Publisher: Springer

Published: 2018-06-28

Total Pages: 573

ISBN-13: 3319942298

DOWNLOAD EBOOK

This book focuses on emerging issues following the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve technology acceptance, effectiveness, and efficiency. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. It also discusses applications in smart grids and infrastructures, systems engineering education as well as defense and aerospace. The book is based on both the AHFE 2018 International Conference on Human Factors in Artificial Intelligence and Social Computing, Software and Systems Engineering, The Human Side of Service Engineering and Human Factors in Energy, July 21–25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA.

Instagram Masterclass 2022
Instagram Masterclass 2022

Author: Wojciech Zalech

Publisher: Wojciech Zalech

Published: 2020-05-21

Total Pages: 59

ISBN-13: 8366456145

DOWNLOAD EBOOK

Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Instagram and your profits will increase. That's what you want in your business, right? In this eBook you will learn: 1. Practical knowledge of building brands on Instagram; 2. Practical preparation for building a community around an Instagram account; 3. Differences between a regular and business Instagram account; 4. Practical knowledge of the basic principles prevailing on the Instagram portal 5. Practical knowledge of how to earn on Instagram; 6. Practical knowledge of using external brand building tools on Instagram; 7. A collection of external tools that are used to build a brand on Instagram; 8. Practical knowledge and tips on how to prepare your account on the Instagram portal; 10. Practical knowledge of how to use the secrets of the Instagram portal; 11. Practical knowledge of the content published on your profile and what it is and why it is important to have early activity under your posts; 12. Practical "CBCM" system that I use to build and earn from my Instagram account; 13. Practical strategies that I use to build a community around my Instagram business account; 14. Practical schemes that I use in Instagram Stories; 15. Advanced strategies that I use in my paid advertising on my Instagram business account. You should start marketing your operational activities in social media because every year more and more potential customers start buying on these platforms. Instagram has long ceased to be considered just a meeting place on the Internet, it has become a tool for selling products, targeting and acquiring thousands of customers from the young generation. Every business that is not present on social media loses thousands if not hundreds of thousands of dollars a month. Currently, the Instagram platform in the world is used by over a billion active users and Instagram Stories are viewed daily by over 500 million people. People share their opinions, information, set up accounts on a specific topic, build huge communities, but also make purchases like any other online store. Buying through Instagram is becoming more and more popular, which is why companies, entrepreneurs and public figures adapt their marketing to the constantly changing world in fear of falling out of the market. Think about whether you and your business can afford to lose potential customers just because you don't build relationships with them through operational activities on the Instagram platform.

Lead Generation For Dummies
Lead Generation For Dummies

Author: Dayna Rothman

Publisher: John Wiley & Sons

Published: 2014-03-31

Total Pages: 384

ISBN-13: 111881617X

DOWNLOAD EBOOK

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Sharing our Lives Online
Sharing our Lives Online

Author: David R. Brake

Publisher: Springer

Published: 2014-09-25

Total Pages: 202

ISBN-13: 1137312718

DOWNLOAD EBOOK

Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society.