Read and Download eBook Full
Author: Stephen L. Vargo
Publisher: SAGE
Published: 2018-10-08
Total Pages: 801
ISBN-13: 152645548X
DOWNLOAD EBOOKThe SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Author: Robert F. Lusch
Publisher: Cambridge University Press
Published: 2014-01-30
Total Pages: 253
ISBN-13: 1139952021
DOWNLOAD EBOOKIn 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Author: Stephen Osborne
Publisher: Routledge
Published: 2020-10-29
Total Pages: 203
ISBN-13: 1000192148
DOWNLOAD EBOOKThis book is based upon and extends the theoretical and empirical work of the author over the last decade. It integrates material deriving from his previous conceptual and empirical work in this field, together with new empirical evidence from emerging research. Public Service Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery. Whilst the NPM has led to some important developments in public management, it has also had significant limitations and weaknesses. The book presents an alternative to this, as a framework for the future delivery and reform of public services globally. It draws upon the extant literature in the field of service management to argue for a Public Service Logic (PSL) for the delivery of public services. This situates public service delivery within the vibrant and influential field of service-dominant research and theory. It argues that effective public service management requires both that these services are understood as services not as products and that, consequently, public service management requires a focus on value creation as its over-arching rationale. The book presents a major new framework of value creation for public service delivery as a basis for public service reform, explores the role of service managers and staff and of citizens and service users in this value creation process, and evaluates the implications of this new framework for both the strategic and operational management of public service delivery, their performance management and the development and innovation of new forms of public services. It will be of interest to researchers and students in the fields of public management and public administration, as well as to policy makers and public service managers.
Author: Christian Gronroos
Publisher: John Wiley & Sons
Published: 2016-01-26
Total Pages: 0
ISBN-13: 9781118921449
DOWNLOAD EBOOKWritten by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
Author: Danny Raz
Publisher: John Wiley & Sons
Published: 2006-05-01
Total Pages: 222
ISBN-13: 0470028688
DOWNLOAD EBOOKFast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. The text covers the service creation problem as well as the network technology alternatives to support these services and discusses active and programmable networks in detail. It gives an insight into the practical approach followed in the CONTEXT project, supplying concrete guidelines for building successful context-aware services. Fast and Efficient Context-Aware Services: * Provides comprehensive and in-depth information on state-of-the-art CAS technology. * Proposes a system architecture for CAS creation and delivery, discussing service management and active network layers. * Describes the service lifecycle functional architecture, covering service authoring, customization, invocation, and assurance. * Explains system design considerations and details, system evaluation criteria, test-bed requirements, and evaluation results. Fast and Efficient Context-Aware Services is an invaluable resource for telecommunications developers, researchers in academia and industry, advanced students in Computer Science and Electrical Engineering, telecoms operators, as well as telecommunication management and operator personnel.
Author: Olli Martikainen
Publisher: Springer
Published: 2013-03-09
Total Pages: 299
ISBN-13: 0387348948
DOWNLOAD EBOOKSubstantial new breakthroughs are happening in telecommunications technology. This volume presents a state-of-the-art review of the current research activities in intelligent network technology. It contains the proceedings of a workshop on intelligent networks organized by the International Federation of Information Processsing and held as part of the Third Summer School on Telecommunications in Lappeenranta, Finland, August 1994.
Author: John R. Anderson
Publisher: IET
Published: 2002-10-30
Total Pages: 241
ISBN-13: 0852969775
DOWNLOAD EBOOKThis book explains the principles of intelligent telecommunications networks and illustrates them with many practical examples of applications. Although international standards are beginning to emerge, they are far from simple and this text offers insight into the underlying principles.
Author: International Council for Computer Communication. Conference
Publisher: IOS Press
Published: 1992
Total Pages: 624
ISBN-13: 9789051990904
DOWNLOAD EBOOKAuthor: James P. G. Sterbenz
Publisher: Springer
Published: 2003-07-01
Total Pages: 281
ISBN-13: 3540361995
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the IFIP-TC6 4th International Working Conference on Active Networks, IWAN 2002, held in Zurich, Switzerland, in December 2002.The 20 revised full papers presented were carefully reviewed and selected from 53 submissions. Among the topics addressed are router architectures, reconfigurable systems, NodeOS, service deployment, active network services, active network queries, network management agents, active network performance, mobile communications, programmable networks, network execution environments, active network architecture, group communication, peer-to-peer networks, and interaction detection.
Author: John R. Bryson
Publisher: Springer Nature
Published: 2020-11-26
Total Pages: 294
ISBN-13: 3030520609
DOWNLOAD EBOOKThis textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
