Technology Mediated Service Encounters

Technology Mediated Service Encounters

Author: Pilar Garcés-Conejos Blitvich

Publisher: John Benjamins Publishing Company

Published: 2019-01-10

Total Pages: 261

ISBN-13: 9027262993

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The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.


Handbook of Service Marketing Research

Handbook of Service Marketing Research

Author: Roland T. Rust

Publisher: Edward Elgar Publishing

Published: 2014-02-28

Total Pages: 629

ISBN-13: 0857938851

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy


The Language of Service Encounters

The Language of Service Encounters

Author: J. César Félix-Brasdefer

Publisher: Cambridge University Press

Published: 2015-04-30

Total Pages: 295

ISBN-13: 1107035821

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A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.


Service Marketing

Service Marketing

Author: Steve Baron

Publisher: SAGE Publications Limited

Published: 2010-11-01

Total Pages: 0

ISBN-13: 9781849205740

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With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time. Each volume takes a distinct time period and theme as its subject. Volumes one to three offer the last word on services marketing research of the 20th century, with volume four looking towards a unified marketing approach for the current century.


A Multidisciplinary Approach to Service Encounters

A Multidisciplinary Approach to Service Encounters

Author: María de la O Hernández-López

Publisher: BRILL

Published: 2015-05-19

Total Pages: 267

ISBN-13: 9004260161

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In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.


Information and Communication Technologies in Tourism 2022

Information and Communication Technologies in Tourism 2022

Author: Jason L. Stienmetz

Publisher: Springer Nature

Published: 2022

Total Pages: 503

ISBN-13: 3030947513

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This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.


Service Encounters in Tourism, Events and Hospitality

Service Encounters in Tourism, Events and Hospitality

Author: Miriam Firth

Publisher: Channel View Publications

Published: 2020-01-30

Total Pages: 209

ISBN-13: 1845417283

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This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.


Service Encounters in Tourism, Events and Hospitality

Service Encounters in Tourism, Events and Hospitality

Author: Miriam Firth

Publisher: Channel View Publications

Published: 2020-01-30

Total Pages: 292

ISBN-13: 1845417291

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This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.


Digital Technology in Service Encounters

Digital Technology in Service Encounters

Author: Sonja Christ-Brendemühl

Publisher: Springer Nature

Published: 2022-06-27

Total Pages: 284

ISBN-13: 3658378859

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Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to increase service encounter efficiency by embedding digital technology into the existing processes. However, there is little empirical evidence on how such technological implementations affect the sentiments, attitudes, and behaviors of frontline employees. Likewise, research on interrelated customer responses is scarce. To address this matter, this book presents four distinct yet related studies to investigate the impact of digital technology on frontline employees, customers, and ultimately service firms. The results and implications provide meaningful insights for theory and practice.


What Great Service Leaders Know and Do

What Great Service Leaders Know and Do

Author: James L. Heskett

Publisher: Berrett-Koehler Publishers

Published: 2015-09-01

Total Pages: 324

ISBN-13: 1626565864

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Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands of the future, in a book service leaders around the world will use as a guide for years to come. The authors cover every aspect of optimal service leadership: the best hiring, training, and workplace organization practices; the creation of operating strategies around areas such as facility design, capacity planning, queue management, and more; the use—and misuse—of technology in delivering top-level service; and practices that can transform loyal customers into “owners.” Looking ahead, the authors describe the world of great service leaders in which “both/and” thinking replaces trade-offs. It's a world in which new ideas will be tested against the sine qua non of the “service trifecta”—wins for employees, customers, and investors. And it's a world in which the best leaders admit that they don't have the answers and create organizations that learn, innovate, “sense and respond,” operate with fluid boundaries, and seek and achieve repeated strategic success. Using examples of dozens of companies in a wide variety of industries, such as Apollo Hospitals, Châteauform, Starbucks, Amazon, Disney, Progressive Insurance, the Dallas Mavericks, Whole Foods, IKEA, and many others, the authors present a narrative of remarkable successes, unnecessary failures, and future promise.