Understanding Media Semiotics
Understanding Media Semiotics

Author: Marcel Danesi

Publisher: Bloomsbury Publishing

Published: 2018-11-15

Total Pages: 311

ISBN-13: 1350064181

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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Media Semiotics
Media Semiotics

Author: Jonathan Bignell

Publisher: Manchester University Press

Published: 1997

Total Pages: 244

ISBN-13: 9780719045011

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Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Media Literacy and Semiotics
Media Literacy and Semiotics

Author: E. Gaines

Publisher: Springer

Published: 2010-12-20

Total Pages: 238

ISBN-13: 0230115519

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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Interactive Media: The Semiotics of Embodied Interaction
Interactive Media: The Semiotics of Embodied Interaction

Author: Shaleph O'Neill

Publisher: Springer Science & Business Media

Published: 2008-09-18

Total Pages: 188

ISBN-13: 1848000367

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The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

The Handbook of Media and Mass Communication Theory
The Handbook of Media and Mass Communication Theory

Author: Robert S. Fortner

Publisher: John Wiley & Sons

Published: 2014-03-10

Total Pages: 1002

ISBN-13: 1118770005

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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Self-Reference in the Media
Self-Reference in the Media

Author: Winfried Nöth

Publisher: Walter de Gruyter

Published: 2008-09-25

Total Pages: 353

ISBN-13: 3110198835

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This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.

Media Semiotics
Media Semiotics

Author: Jonathan Bignell

Publisher: Manchester University Press

Published: 2002-07-05

Total Pages: 260

ISBN-13: 9780719062056

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Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Empirical Research on Semiotics and Visual Rhetoric
Empirical Research on Semiotics and Visual Rhetoric

Author: Danesi, Marcel

Publisher: IGI Global

Published: 2018-02-23

Total Pages: 328

ISBN-13: 1522556230

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The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.