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Author: Crystal L. Downing
Publisher: InterVarsity Press
Published: 2012-05-15
Total Pages: 342
ISBN-13: 083086685X
DOWNLOAD EBOOKCrystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
Published: 2014-04-11
Total Pages: 340
ISBN-13: 1443859303
DOWNLOAD EBOOKThis book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author: Jean-Marie Floch
Publisher: Palgrave Macmillan
Published: 2001-12-14
Total Pages: 225
ISBN-13: 9780333760147
DOWNLOAD EBOOKSemiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Author: Marcel Danesi
Publisher: Canadian Scholars’ Press
Published: 2004
Total Pages: 414
ISBN-13: 9781551302508
DOWNLOAD EBOOK"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
Published: 2019-11-12
Total Pages: 673
ISBN-13: 1527543323
DOWNLOAD EBOOKThe chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author: Paul F. Kisak
Publisher: Createspace Independent Publishing Platform
Published: 2016-05-17
Total Pages: 138
ISBN-13: 9781533562913
DOWNLOAD EBOOKSemiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotics) is the study of meaning-making, the study of sign processes and meaningful communication. This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Being different from linguistics, semiotics also studies non-linguistic sign systems. Semiotics may be divided into three branches: Semantics: relation between signs and the things to which they refer; their signified denotata, or meaning Syntactics: relations among or between signs in formal structures Pragmatics: relation between signs and sign-using agents or interpreters. Semiotics is frequently seen as having important anthropological dimensions; for example, the late Italian semiotician and novelist, Umberto Eco, proposed that every cultural phenomenon may be studied as communication. Some semioticians focus on the logical dimensions of the science, however. They examine areas belonging also to the life sciences-such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics (including zoosemiotics). Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols. More precisely, syntactics deals with the "rules that govern how words are combined to form phrases and sentences." Charles Morris adds that semantics deals with the relation of signs to their designata and the objects that they may or do denote; and, pragmatics deals with the biotic aspects of semiosis, that is, with all the psychological, biological, and sociological phenomena that occur in the functioning of signs. This book is designed to be a general overview of the topic and provide you with the structured knowledge to familiarize yourself with the topic at the most affordable price possible. The level of discussion is that of Wikipedia. The accuracy and knowledge is of an international viewpoint as the edited articles represent the inputs of many knowledgeable individuals and some of the most currently available general knowledge on the topic, based on the date of publication."
Author: Marcel Danesi
Publisher: University of Toronto Press
Published: 2000-01-01
Total Pages: 284
ISBN-13: 9780802083296
DOWNLOAD EBOOKCollected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".
Author: Wendy Leeds-Hurwitz
Publisher: Routledge
Published: 1993
Total Pages: 249
ISBN-13: 0805811397
DOWNLOAD EBOOKCommunication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues. Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
Author: Eduardo Neiva Júnior
Publisher: Walter de Gruyter
Published: 2007
Total Pages: 326
ISBN-13: 9783110190465
DOWNLOAD EBOOKCommunication Games is a new and radical interpretation of the relationship between culture and communication. It explores the idea that culture and communication studies should be seen predominantly in relation to struggles and conflicts within the social arena. It criticizes the conventional heritage of the social sciences and humanities. Culture and communication are conceived not merely as means of integrating social actors, but as semiotic ways of providing fitness indicators that allow for the resolution of competition between individuals. From the perspective of Peircean semiotics and the Darwinian understanding of life processes, Communication Games redefines culture in terms of Darwin's notion of sexual selection. Moving on from the realization that sexual selection creates individual organisms with conflicting interests, Communication Games emphasizes the contribution of game theory to semiotics and communication studies. The book demonstrates how cooperation and shared conventions eventually emerge, and how conflicts are resolved through the display of costly and inflated signs. It is from these inflated signs and the escalation of excessive messages that cultures gain a certain degree of stability. Communication Games proposes a new way of understanding culture, communication, and semiotic exchange in terms of game theory.
Author: Alexandros Ph. Lagopoulos
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2020-11-23
Total Pages: 320
ISBN-13: 3110616300
DOWNLOAD EBOOKThe book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
